Lida Lion is the first local soybean milk brand in Thailand, and has maintained a leading position for 10 consecutive years, unlike the soybean milk brands that have been killed halfway such as Douben Bean and Plant Selection, Lida Lion has been precipitated in the soybean milk industry for decades, and the soybean milk is rich in flavor and has local Thai characteristics, but the nutritional value is average, and it is more suitable for consumers with taste preferences.
The company was the first manufacturer in Thailand to use UHT technology to produce soy milk and Tetra Pak Aseptic packaging technology, so that the soy milk can maintain its freshness for months at the lowest cost, which is also the capital that allowed the company to expand rapidly in the early days, and now has the production capacity to provide 1.2 billion cartons of soy milk to the market every year.
Like Vitasoy, after winning the first market share in its own country, Lida Lion began to lay out the international market, and is now available in 25 countries around the world. Lida Lion attaches great importance to the Chinese market, not only the establishment of a Chinese official website, but also the operation of a special person in China, so we often see the promotion of Lida Lion on the e-commerce platform.
The soybean milk formula of Lida Lion is added with vegetable oil, the soybean milk has a unique flavor, strong milk fat, and the taste is different from that of Chinese soybean milk brands, and the overall protein content is about 2g/100ml, which is slightly higher than the classic series of Vitasoy, and also belongs to the high level of nutritional value of soybean milk. In addition, Lida Lion will also be divided into 125ml, 200ml, 250ml, 500ml, 1L and other packaging capacities according to consumer drinking needs.
Although there are many flavors of Lida Lishi soybean milk, including original, chocolate, green tea and other flavors, the Chinese market is still the most popular in the original flavor, low sugar original flavor, and sugar-free original flavor. It should be noted that both plain and sugar-free plain milk powders contain a risk of discomfort for lactose intolerant people.
At present, the series on sale in China's official channels are imported from Thailand, so the overall unit price is 1-2 yuan more expensive than that of domestic brands, and the shelf life is 10 months.
