Soy milk can replace cow's milk to a certain extent, and it is also a good way to supplement protein for people who are lactose intolerant or unaccustomed to drinking cow's milk. Compared with Vitasoy, Doubendou is too high-profile, and celebrity endorsements and program titles are the same, bombarded indiscriminately through "big stars, big media, and big channels". In terms of products, Doubendou is different from Vitasoy's many blended flavors, but mainly based on the original taste, only flavored with sugar, without additives such as "flavor", to a certain extent, in line with the pursuit of consumers, coupled with the brand's channel advantages, it was able to compete with the giant Vitasoy in the market, and also attracted Yili, Joyoung, Uni-President and other brands to share a piece of the pie.
As a brand of High Fashion Group, Doubendou took the lead in launching cost-effective products to seize the market by virtue of its channel advantages and R&D capabilities.
The bean recipe is simple, so the taste is single, and the taste can only be determined by the raw materials, and there are only two kinds of soybeans and black beans. Among them, the pure soybean milk series and the organic series are also products with slightly higher brand positioning because of their highest protein content and high nutritional value, so the price is also high, with a box of 250ml at about 4 yuan; The price of the original series and the Weizhen series is more affordable, around 2-3 yuan/250ml, although the protein content is low, but the cost performance is good.
Because pure soybean milk does not contain sugar, it is the soybean milk with the lowest calorie of soybean beans, with a rich soybean flavor, which is suitable for people who pursue original taste and sugar control. In addition, its protein content is also the highest in bean beans, at 4g/100ml. The essential difference between the organic series and other series is that the certified non-GMO organic soybeans are used as raw materials, the cost is relatively high, although it also contains sugar, but compared with the original series and Weizhen series, the sugar content is the lowest, the sweetness is light, and the protein content is only slightly lower than the pure soybean milk series, which is 3.8g/100ml.
There is only a difference in soybean content between the original series and the Weizhen series, and the original series has a higher soybean content, and there are two flavors: original and black bean. The Weizhen series is the most affordable series of beans due to the lowest soybean content, but the protein content is 2.5g/100ml, which is still higher than the classic series of Vitasoy.
