Yili, a dairy giant that occupies more than 30% of China's ambient milk market, has advanced production technology and strict quality management, and as the milk market becomes increasingly saturated, it has also expanded its product line to the soybean milk market, launching a "plant-based" soybean milk series, only ready-to-drink plant-based drinks.
Plant selection is the same as bean bean, the main nutritious and healthy soybean milk, the formula is simple,In addition to sugar, it does not contain other food additives, but unlike Doubendou, which has both high-nutrition series and affordable series, Phytoselection focuses more on the high-end market, all of which are high-protein soybean milk, so the unit price is higher.
As Yili's brand, it is reasonable to follow the high positioning of plant-selected soybean milk, first of all, Yili, which has been competing with Mengniu for many years, although it has further established its position as the leader of China's dairy industry through the launch of high-end brands such as Jindian, QQ Star and Anmuxi, but Mengniu is close behind, so Yili's main focus is still on the dairy industry, and its investment in soybean milk is limited; Secondly, soybean milk has a more obvious trend of consumption upgrading in recent years, so in order to accurately locate the market population, Yili takes advantage of the trend.
The production process of plant-based soybean milk also maintains Yili's consistently high level, using temperature-controlled roasting method to make the soybean completely peeled, which can not only reduce the beany smell, but also retain the natural bean aroma, the whole process adopts oxygen isolation grinding technology, and the soybean content is high, so the soybean milk is more fragrant.
However, at present, Yili's soybean milk product line is relatively single, with only three types of soybean milk: original box, original PET bottled and black sesame and black bean flavor, and the unit price difference between the three is not large, with an average of about 4 yuan/250ml. At the same time, the sugar content is average, the sweetness is moderate, and there are only slight differences in protein content, except for taste.
The protein content of both plain boxed and black sesame black beans is 3.6g/100ml, which is slightly higher than that of plain PET bottles, so it is the most cost-effective. The original PET bottle, due to the high packaging cost, is not only lower than the first two, but also inferior to the original series of beans with the same protein content.
