Intelligentsia United States
In the history of coffee culture, there have been three major waves: before the 60s of the 20th century, coffee as a beverage has just begun to popularize, Nestle, Maxwell and other companies have met people's growing craving for caffeine with cheap instant products. At the end of the 60s of the 20th century, Peets, Starbucks and other chain coffee shops created a new model of drinking coffee, people can drink freshly ground and brewed coffee in the store, the quality and flavor are much better than instant coffee, and various coffee-based beverages have also won people's love, which is the second wave of coffee; Since the 90s, some experienced coffee owners have begun to pay attention to the quality of green coffee beans, focusing on roasting and brewing techniques, and tend to drink hand-brewed black coffee, which is the third wave of specialty coffee that enthusiasts are now happy about. Founded in 1995, Intelligentsia intellectuals, along with Stumptown and Counter Culture, are considered to be the three pioneers of the specialty coffee wave.