Cestbon Guangdong
Hong Kong's China Resources Group ranked 86th in the Fortune Global 500 in 2018, and Cestbon is the core of its beverage business. As the earliest pure water brand in China, Cestbon is one of the drafting units of the national standard, using the industry's most advanced two-stage reverse osmosis technology to produce water, with a filtration accuracy of 0.0001 microns. It has a market share of 20.9% in China's bottled water market, second only to Nongfu Spring, which is mainly engaged in natural water and mineral water, and firmly occupies the top spot in the domestic pure water industry. After the wave of consumption upgrading in 2010, the bottled water industry has seen an overall trend of mineral water rising and pure water declining. In 2015, the sales of Cestbon bottled water exceeded 10 billion, becoming the first 10 billion brand in the bottled water market, and the market share exceeded Nongfu Spring for the first time, and briefly became the industry leader. The stable market performance is due to the gradual expansion strategy, Cestbon was first entrenched in Guangdong, and began to expand nationwide in 2007 after sales exceeded one million. Pure water is a market-oriented industry, and Cestbon will expand its factory and market layout from Guangdong to Guangzhou.