Yonghe, who made his fortune by soybean milk, has been deeply engaged in the soybean milk industry, including three main business lines of solid soybean milk powder, ready-to-drink soybean milk and offline soybean milk shops, there are hundreds of soybean milk stores, and solid soybean milk powder also enjoys a leading position in the Chinese market.
Because of this, Yonghe's investment in the ready-to-drink soy milk business in the later period is limited, not only the ready-to-drink soy milk sold in official channels in Chinese mainland is entrusted to other manufacturers, but also the soy milk category is also small. Because the taste of ready-to-drink soybean milk is close to that of soy milk in offline stores, and it can meet the needs of consumers for timely drinking, it has a certain influence in the market.
Although the soybean milk is not produced by Yonghe, the formula is provided by Yonghe, and the main manufacturers are Jincaidi Food Co., Ltd., a national key enterprise of agricultural industrialization, and Chunqiao Food Industry Co., Ltd., whose products are sold at home and abroad, and the processing level of soybean milk is relatively high. Among them, Jincaidi Company mainly produces a boxed series with a net content of 250ml, while Chunqiao Company produces a 300ml bottled series.
Yonghe soybean milk only has two flavors, original and black bean, except for low-sugar original soybean milk, other soybean milk is the same as the positioning of soybean milk in offline stores, which is fragrant soybean milk. In addition, the sugar content of low-sugar original soy milk is 4.7g/100ml, which is only slightly lower than the national standard of 5g/100ml, which is not the best choice for sugar control people.
Yonghe is positioned as a "fragrant" soybean milk, there are two ways of boxing and bottles, in terms of nutrition, 250ml boxed is the most cost-effective, the protein content is 3g/100ml unit price of 2.5 yuan, and the cost performance is higher than the Wei Zhen series of Doubendou, and the bottled price is 5 yuan/300ml, the protein content is only 2.8g/100ml, the comprehensive nutritional value and cost performance are not recommended to buy.
