Uni-President is one of the largest comprehensive food companies in Taiwan and even in China, with ready-to-drink drinks and instant noodles being its two pillar divisions, among which ready-to-drink milk tea occupies more than 70% of the market due to its smooth taste and affordable price. With the increasing demand for ready-to-drink soybean milk, Uni-President will naturally not miss the opportunity, and in 2018, it launched the "Honest Bean" soybean milk series, which is expected to become the main product of Uni-President in mainland China.

Uni-President Enterprise and Huaen Group established a non-GMO soybean planting base to provide technical support and soybean sources for honest beans. Honest Bean has worked marketing, spending 120 days to shoot the animated advertisement "Soy Yuan Mengji", which also attracted a wave of attention, and at the same time laid out subways in the city and set up check-in points in offline supermarkets, forming a certain market appeal.

Like bean beans and plant selection, honest beansThe recipe is simple,It does not contain other food additives except sugar, and has a high protein content, which is suitable for consumers who pursue the nutritional value of soy milk. However, it entered the market late, and only made a fuss about one flavor. At present, there are only two types of soy milk, plain and high-fiber and low-sugar plain. The protein content is more than 3g/100ml, all of which contain sugar, but the original flavor of high fiber and low sugar is added a small amount of polyglucose, which is soluble dietary fiber and low in calories, which is most suitable for people who control sugar. The prices of the two increased sequentially.