M2M was founded by Zhang Yinzhe, a leading figure in the domestic coffee industry, who was the champion of the 2014 and 2016 World Barista Championships in China.
Zhang Yinzhe owns two coffee brands, one is the café brand UNiUNi and the other is the coffee roasting brand M2M, which is independent but complementary to each other, UNiUNi uses M2M beans to produce coffee, and M2M receives user feedback from UNiUNi. In just four or five years, M2M has become a leading brand in the domestic specialty coffee industry, providing competition beans for the World Barista Championship China Championship Roasting Competition and the World Coffee Brewing Competition China Champion Roasting Competition, in addition, M2M is also a bean supplier for more than 100 boutique cafes across the country.
M2M's coffee is made up of three series: the Made, the Order, and the 90 Series, and some of the classic beans are also available in pour-over and Italian versions to meet most extraction methods. Among them, the Chinese series is the regular series of M2M, mainly based on the classic beans from the classic production area, and there are three kinds of products in the series, Italian blended beans, SOE Italian single beans and hand-poured beans, and the No. 02 Italian blend in the Italian blend is specially developed for the Chinese Barista Competition, which is blended by micro-batch coffee beans from cooperative estates; Hand-punched beans take the classic conventional route, such as washed Yega, sun-dried Ethiopia, Sumatran Mandheling, etc., and the price is usually 30-60 yuan/120g, which is an excellent ration bean.
Depending on the season, M2M visits major producing regions around the world several times a year to select coffee estates that perform well in the season for cooperation, and it takes an average of 100 samples to test before 1 bean is put on the market. The series is the coffee beans selected by the M2M team from major producing areas around the world every year, and the specific products on the shelves will be adjusted according to the changes in the cycle, which is more seasonal and the flavor is better than the conventional products of the series. This series of hand-punched beans with the best reputation is sun-dried in Uganda, and the price is 78 yuan/120g.
The beans of the 90 series are all from M2M's cooperative estate in Panama, all the beans are all Geisha species, there are two main treatments, Juliet honey treatment and Zhan Zhan Sun treatment, in the Juliet honey treatment and Zhan Zhan Sun treatment beans, the best 10% become Juliet and Zhan Wang, while the rest are respectively Black Baru and White Baru, which is the entry product of the 90 series, the price is 135 yuan/105g, Juliet and Zhan Wang are priced at 210 yuan/105g.