Founded in 1895, Lavazza is the national treasure of Italy, and in this espresso-loving country, 80% of households choose Lavazza as their daily coffee source, and at the Milan World Exhibition in 2015, Lavazza was selected as the official coffee of the Italian Pavilion. As one of the world's largest coffee companies, Lavazza had a turnover of €2 billion in 2017, with 63% of its production exported.
 
Lavazza has six production sites, four in Italy and two overseas. Lavazza imports green bean ingredients from major coffee producing countries around the world, including Costa Rica, Colombia, Brazil, Guatemala, Indonesia, etc., and after the coffee is harvested at the point of origin, the quality assessment team will first inspect the samples, and only those that pass the inspection will be purchased by Lavazza.
 
The concept of coffee blends was invented by Lavazza, and its coffee bean products are also based on blends of Arabica beans and Robusta beans. Lavazza has built a fairly rich product matrix, and the specifications are usually large, it is an excellent choice for cafes and restaurants to purchase in bulk, if you have an Italian machine at home, and are used to drinking coffee every day, Lavazza's cost performance is also considerable.
 
Created in 1956, Qualità Oro Euroquin is Lavazza's first blend of 100% Arabica beans from Latin America. On the Lavazza Tmall flagship store, the price of this bean is 89 yuan/250g.
 
Whether it's on Tmall or JD.com's Lavazza flagship store, Crema E Aroma is the absolute king of sales, and it is also a commonly used coffee bean in many corporate coffee machines. This bean is a blend of Arabica beans and Robusta beans, which are rich in fat and rich in flavor with hazelnut flavors, making them ideal for fancy coffees. In terms of extraction, Crema E Aroma is the most suitable for extraction with an espresso, if you don't have an espresso at home, a French press will also work, and it will also taste good with cream and sugar cubes.
 
Lavazza specializes in espresso, but if you're looking to buy specialty coffee, Lavazza also offers a few options, such as the Tierra! ¡Tierra! The Earth Series is Lavazza's first sustainable project to be transformed into an actual product, which advocates improving the production and living conditions of coffee farmers and improving their cultivation and processing techniques. All the products in this series have passed the "Rainforest Alliance certification", and the earth series products that can be bought in China are all Brazilian origin coffee, and the price is 328 yuan/1kg.