There are many coffee producing countries in the world, and Colombia is one of the best in terms of natural conditions: it is close to the Pacific Ocean, the Atlantic Ocean and the Caribbean Sea, with a hot climate and abundant precipitation; The Andes Mountains cross vertically across the left side of the country's borders, and the undulating terrain brings rich elevation and climate differences, shaping the distinctive coffee producing regions. The Andes Mountains are volcanic, bringing fertile volcanic ash to the local soil. As a result, many Arabica coffee beans that are difficult to survive elsewhere can grow in Colombia, which is why Colombia is the world's largest producer of Arabica beans.
 
Juandiz, the only national coffee brand in Colombia, was created by the Colombian Coffee Producers Association (FNC) and is the only coffee brand in the world that belongs to coffee producers. Juan Valdez is actually the most common male name in Colombia, and the brand has successfully personified it, surpassing Ronald McDonald to become the most popular advertising figure among Americans in the 2005 advertising image competition in the United States. Juandiz is to Colombia what Uncle Sam is to the United States, and in Colombia, people value Juandiz's role even more than political elections.
 
All the coffee beans used by Juandiz are purchased from hundreds of thousands of coffee farmers in the country, who follow the standards required by the Colombian Association of Coffee Producers, and all the coffee cherries are harvested by hand, washed with water, and exposed to the sun with the help of high beds during the drying stage to prevent impurities from mixing into the green beans and affecting the quality of the green beans. Similarly, the Juandiz roasted coffee beans sold in China are all imported from Colombia, and there is no advantage in terms of freshness.
 
The largest specialty coffee region in Colombia, Huilan, is located in the southern Andes Mountains and accounts for about 10-20% of the country's coffee production. There are not only the Andes Mountains, but also the Huilan Volcano, which erupts from time to time and nourishes the soil, and between the mountains, the Magdalena River, the largest river in Colombia, originates here, with abundant water vapor, and most of the farms are at an altitude of 1200-1800 meters, providing excellent conditions for growing high-quality coffee. Juan Dizi's Huilan coffee beans have a balanced taste, rich aroma, and a distinct and lively berry flavor, and it is also the highest-selling product of Juan Dizi, priced at 198 yuan/500g.
 
Among the Colombian coffees characterized by freshness and brightness, the coffee from the Sierra Nevada region is unique, and Juandiz also produces coffee beans from the Sierra Nevada region, which has low acidity, but has a solid hazelnut flavor and a mellow taste, with a price tag of 198 yuan/500g. Grown between 900 and 1,600 meters above sea level, the Snow Mountains are one of the most ecologically rich coffee producing regions in Colombia, where coffee cultivation is often accompanied by extensive shade and the cherries ripen relatively slowly.
 
In addition to single-origin coffees, Juandiz also sells Porcan beans suitable for espresso, low-factor-treated Cambrai beans, of which Porcan beans are the deepest roasted and most aromatic beans in Juandez, and the raw material is still 100% washed Arabica. The oil is rich, the taste is mellow, and the price is 95 yuan/250g.