Founded in 2014, although it started late, with its stable quality and eye-catching design, Minority has become a favorite local brand among domestic specialty coffee lovers in just a few years. Wu Lingbo, the co-founder of Minority, is a qualified Q-Grader coffee taster, won the 2014 World Coffee Cupping Competition (WCTC) in China, and now manages roasting and quality control at Minority.
 
Minority has a roasting plant with an area of 1,500 square meters, which has the capacity to store a large number of green coffee beans and carry out large-scale roasting operations, providing a premise for ensuring the stable quality of cooked beans. The minority insists on cupping each batch of cooked beans, and the number of cupping is more than 10,000 cups per year, which is rare among domestic coffee peers. Because of its stable flavor performance, the beans of the minority are currently selected as shop coffees by more than 200 cafes across the country.
 
The design of the minority school has always been popular, and their coffee beans are very eye-catching from the name to the packaging design, such as the yellow submarine SOE based on the music movie, Kitano Takeshi Italian blend, wild strawberry Italian blend, etc. Minority also creates a complete visual identity for each coffee design, which also attracts a large number of enthusiasts, so that Minority is sold out every time a new bean is released.
 
The coffee bean products are divided into two lines, latte/cabu coffee beans and pour-over/drip coffee beans, the former includes blended coffee beans suitable for making espresso and fancy coffee, and SOE Italian single coffee beans; The latter is mainly composed of single origin coffees from the world's major coffee producing regions, including bidding lots and micro-batches.
 
The Yellow Submarine is one of the best-selling SOE coffee beans from Ethiopia, at an altitude of more than 1,900 meters, and is processed in the sun and lightly roasted. This SOE is considered to be the best of the few SOE Italian single origin coffees of the minority Zhiguang Master, with a strong fruity aroma and lively acidity, and the price is 125 yuan/450g.
 
The minority opter also launched the "Red Cherry Project" batch, but it is not the well-known red cherry project initiated by the Dutch trader Trabocca, but the whole red fruit batch directly customized by the minority optometry from the Ethiopian processing plant, with excellent quality, at an altitude of more than 2,000 meters, according to the requirements of the minority optometrist, the corresponding sun, washing, and honey treatment operations are carried out. This batch of red cherry project coffee beans of the minority Zhiguang division has an active aroma, distinct flavor and characteristics, and the price of 150g is about 80 yuan.
 
In addition to coffee beans, Minority also produces high-quality hanging ear coffee and high-quality instant coffee, all of which are high-quality single product coffee from selected origins, which are finely ground and preserved with nitrogen, with an annual sales volume of more than 100,000 packs; Instant Star Fine Jirong Coffee is extracted at low temperature and freeze-dried into powder, which can be dissolved in various liquids such as hot and cold water, milk, tea, etc., which is small and portable, and is suitable for a wider range of scenarios.