Zhang Rong, the founder of Fisher Coffee, a pioneer of local specialty coffee in China, shared the knowledge of specialty coffee at the forum in the early years, and is one of the earliest active coffee bulls in China. Fisher Coffee's specialty coffee business began in 2006, and unlike many boutique cafes, Fisher Cofffee started as a coffee roasting workshop, mainly roasting and selling coffee beans, until 2016, when it opened its first physical coffee shop in Qingdao.
 
Every year, the team at Fisher Coffee travels to the coffee producing areas to find potential origins and estates, and in 2012, they went to Yunnan to participate in all aspects of coffee production with local coffee farmers. In addition, they have visited regions around the world, such as Ethiopia and Colombia, as well as Panama, Kenya, Costa Rica, Honduras, Guatemala and other regions.
 
Fisher Coffee has built a room temperature green bean warehouse and a year-round constant temperature green bean warehouse to ensure that a large number of green beans from afar can be scientifically stored and stably supplied. After the beans are roasted, Fisher Coffee will manually screen and cup the daily bakery products after stone removal and color sorting, so that Fisher Coffee's products rarely have defective beans such as burnt beans and paste beans, and the quality is relatively stable.
 
Today, Fisher Coffee is the highest-selling specialty coffee roaster in China, selling a total of 60 tons of coffee beans in 2015.
 
Fisher Coffee has two collections, Café House and Café Café, both of which offer specialty coffee beans with a rating of 80 or more. In terms of price, most of the beans in Coffee House are in the range of 70-90 yuan, while Coffee Enjoyer is generally in the range of 40-60 yuan, which is more suitable for consumers with tight budgets; From the packaging point of view, Café House is a one-way exhaust valve easy-to-tear packaging, with a calm and simple design, and Café is nitrogen-filled packaging without air valves, with a more personalized design.
 
The product line of Café House is divided into three lines, Manor Boutique, Espresso and Black Label Selection, the net content of Manor Boutique is fixed at 227g/bag, and the net content of Espresso is 454g. Espresso is the signature product of the coffee house, especially the classic Italian blend coffee beans, the price of 45.9 yuan can be called the king of cost performance, this dark roasted beans show the flavor characteristics of toast, milk, dark chocolate, is an excellent choice for making espresso, milk coffee, suitable for daily breakfast drinks. In addition to the classic Italian bean blend, Café House also offers single Italian SOE, such as Sun-dried Geisha SOE, washed Sidamo SOE and Costa Rican SOE, which are sold at a higher price, usually more than 100 yuan.
 
The Black Label Selection Series brings together Fisher Coffee's most high-end products, selected from well-known production areas and estates around the world, with not only micro-batches, bidding batches of coffee beans, but also rare top-quality beans on the market. The Black Label range currently offers Jamaican Blue Mountain No. 1 coffee, as well as Sun-Dried Geisha from two different estates in Panama, which are relatively expensive based on the raw material of the beans.
 
For those novice customers who have not yet clarified their preference for flavor, Fisher Coffee has launched a World Coffee Bean Tasting Set, which contains 18 bags of individually packaged coffee beans, including high-quality beans from the world's 11 major coffee producing regions, using different processing methods and roasting degrees, and enjoying the flavor characteristics of different beans in a short time, the price is only 71 yuan, which is very worth buying.