In the field of specialty coffee, chain management is a world-class problem, because chain and boutique are often opposite, chain usually means a decline in the controllability of production, even in the United States, Australia and other large specialty coffee countries, there are few really large-scale specialty coffee brands. Seesaw Coffee can be said to be one of the mature specialty coffee chain brands, and has opened 20 coffee chain stores in Shanghai and Shenzhen.
Seesaw Coffee has a dedicated green bean sourcing team, which needs to visit major coffee producing regions around the world, such as Panama, Colombia, Guatemala and other well-known coffee producing areas, to find standard green coffee beans for Seesaw Coffee.
Seesaw Coffee's most commendable green bean project is none other than the Yunnan Project. At a time when all domestic coffee merchants are not optimistic about Yunnan coffee, Seesaw Coffee's purchasing team has traveled back and forth to Yunnan nearly 100 times to provide local coffee farmers with the latest information and technology, cooperated with dozens of estates, directly participated in the planting and processing of coffee beans, carried out small batches of experimental processing in different plots, and selected the best estates for in-depth cooperation to further obtain Yunnan coffee with optimized quality.
At present, Seesaw Coffee has launched Yunnan coffee with sun treatment, special washing treatment and honey treatment, with different flavors of three beans, and the price is 68 yuan/200g. In 2018, Seesaw Coffee brought these self-processed Yunnan coffees to the United States, participated in the New York Coffee Festival and the Los Angeles Coffee Festival, and entered the La Marzocco Cafe opened by La Marzocco, a top Italian coffee machine brand, in Seattle, becoming the only Chinese resident roaster.
Among Seesaw Coffee's espresso products, Giraffe blend is the most popular one, which combines Ethiopia with floral characteristics, Colombia with both aroma and mellowness, and Seesaw Yunnan to roast in medium and deep to give the coffee a mellow and sweet flavor taste, especially suitable for making milk coffee with milk, with a sweet taste, strong public acceptance, and high order rate, which is the favorite choice of customers in Seesaw Coffee stores.