Ambrosi Inner Mongolia
In China's liquid milk market, yogurt accounts for about 28% of the market share, and it is still growing. Compared to pure milk, yogurt has a richer variety of flavor types, is nutritious and healthy, and can be consumed by people who are lactose intolerant. In 2009, marked by the launch of Moslian, room temperature yogurt became popular in the Chinese market and became the fastest-growing dairy category, with an overall market share of more than 30 billion in 2018. In 2014, Yili launched the ambient yogurt brand Ambrosi, which focuses on Greek-flavored yogurt. In 2016, Ambrosi's retail sales increased by 460% year-on-year, and more than 200 million yuan was invested in variety show advertising in the same year. Driven by huge promotion funds and complete sales channels, sales quickly surpassed the first brand Moslian, with sales reaching 12.9 billion in 2018, beating Trensu to become the largest single product in China's dairy industry. All products of Ambrosia are Greek-flavored yogurt, which is smoother and more delicate than ordinary yogurt, and has a strong sense of fat and richness. However, Ambrosia is not strictly Greek yogurt. The Greek flavor of Ammusi is made by adding...