MEILING Shaanxi
Fuping County, Shaanxi Province is located in the Guanzhong Plain, belongs to the semi-humid climate zone, superior agricultural and animal husbandry conditions, in the 70s of the last century was supported by the government to start the industrialization of goat dairy products, is the capital of goat milk in China. The predecessor of Red Star Meiling is the establishment of Fuping County Dancun Dairy Factory in 1978, after restructuring and expansion, has now become China's largest goat milk powder enterprise, listed on the New Third Board in 2015, China's first goat milk powder stock. According to the financial report, Meiling adult goat milk powder revenue accounts for nearly 60%, which is the core business of Red Star Meiling, and has been certified by Guinness World Records by virtue of the 2018 Double 11 Taobao Trading Index. Fuping goat milk powder is a geographical indication product, and Red Star Meiling is one of the drafting units of its standard. The global goat milk industry still maintains the model of free-range dairy farmers and enterprise acquisitions, and most of the leading brands in Shaanxi have self-built pastures, but they still need to purchase raw milk from retail investors and cooperatives. In 2006, Red Star Meiling built 136 dairy goat mechanized milking stations in Fuping County, dairy farmers only need to lead the dairy sheep to the milking station, and the fresh goat milk can be squeezed out by the milking station, and the goat milk is then cooled to 4 °C, transported by the cold chain, in...