Founded in 2009 by Yao Tongshan, former executive director of Mengniu, Shengmu is also the largest organic dairy company in China, certified organic by both China and the EU, and its business includes dairy farming and liquid milk. Since 2016, due to the impact of imported milk and the decline in the price of raw milk, large upstream dairy companies such as Shengmu and Modern Dairy have suffered huge losses, and Mengniu has once again invested in Shengmu and become its first shareholder.
Shengmu is a dairy company with 100% branded organic dairy products produced by its own certified organic farms, although the industrial scale cannot be compared with Yili and Mengniu, but thanks to the advantages of its industrial chain, its dairy products are more reliable and the quality is relatively stable.
Shengmu raw milk raw materials are mainly supplied to high-end dairy brands, and its own brand products have a small sales volume, and the whole line of products are organic milk, with a small variety of single products. Shengmu organic yogurt is a room temperature yogurt, and the price is not high compared with conventional organic dairy products, with a price of 56 yuan for 205g*12 bottles. Shengmu organic yogurt is not excellent in terms of nutritional components, 100g plain contains 2.7g of protein, 3g of fat, and 12.5g of carbohydrates. In contrast, Shengmu does not use whey protein powder and cream, which are commonly used by other brands, and only uses raw protein and fat to reach the current level, although there is no difference between the two methods only in terms of nutritional value, but it is clear that the raw milk used by Shengmu is of higher quality.
The overall taste of Shengmu organic yogurt is not special, the taste is sticky, it is a little difficult to suck the yogurt with a straw, and the backlog of yogurt can still squeeze out a part of the yogurt after drinking. In addition to organic plain yogurt, Shengmu also launched sea buckthorn flavored organic yogurt, with sea buckthorn jam added. The taste of sea buckthorn fruit is more special, people who have not eaten sea buckthorn may be more difficult to adapt, the sweet and sour taste of Shengmu yogurt presses down the slight astringency of sea buckthorn, the overall match is more balanced, and it is also a cost-effective organic yogurt, a box of 12 boxes is priced at 62 yuan.
It should be noted that although room temperature yogurt can also retain most of the nutrients in yogurt, the mainstream products are sugar-added products, and there are almost no sugar-free and low-sugar styles.