Yakult Yakult丨Yakult Japan
Yakult is the world's first popular active lactic acid bacteria drink, which was launched in Japan in 1935 and has been widely loved by Japanese consumers since its launch. Today, Yakult Active Lactobacillus Drink is sold in 33 countries, with an average of more than 35 million bottles sold every day, making it one of the most popular active lactobacillus drinks in the world. Between March 2015 and March 2016, Yakult's operating revenue reached 390.412 billion yen. One of the key points of probiotic screening is to try to choose from bacteria already present in the human body. In 1930, Japanese scientist Minoru Shirota isolated a Lactobacillus casei from the human intestine and named it Shirota strain. Yakult developed a product based on this strain and developed a live lactic acid bacteria drink. Lactobacillus casei is characterized by a strong acid tolerance, a high viable bacterial count can be achieved during the fermentation process, and the bacterial count decays slowly during the shelf life. Yakult established its first overseas company in Taiwan in 1964, but only supplied the Taiwanese market until 2001, when Yakult established Yakult in Guangzhou, and began to fully supply the Chinese market. Due to market and translation reasons, Yakult has been used in Guangdong, Hong Kong, Macao, and Hainan.