Founded in 1886 and originally owned by the New Zealand Dairy Group, Anchor has now become the flagship brand of Fonterra's consumer goods business, the largest dairy company in the southern hemisphere, after merging with New Zealand cooperatives, and entered the Chinese market in 2013. Fonterra is New Zealand's largest company with 95% of global dairy exports and 30% of global dairy exports.
 
New Zealand has a small land area, a low population, and a well-developed dairy industry, and dairy products are mainly used for export, and China is an important selling country for it. Anchor cream and butter are widely used in the catering industry, and Fonterra has set up a special catering service department to supply customers with raw materials and develop new dishes, but the Anchor brand is not very famous in the eyes of ordinary consumers.
 
The Anchor brand focuses on ambient dairy products, and its yogurt products are Anchor light and mellow yogurt, which is also positioned as snack yogurt, and is packaged in diamond box Tetra Pak. Light and mellow yogurt 100g contains 3.0g of protein, 2.8g of fat, 12.8g of carbohydrates, and does not add whey protein and cream.
 
With the addition of thickeners such as gelatin and pectin, the light-body yogurt has the same smoothness as regular full-fat yogurt, but with a lower creamy odor. The overall texture of yogurt is thinner, and the viscosity is not as good as that of yogurt such as Anmuxi and Shengmu, so it is easier to suck with a straw.