Erie | Golden Classics Inner Mongolia
Yili is one of the two giants of China's dairy industry, and has developed into the largest dairy enterprise in China by revenue of 68.058 billion yuan in 2017, surpassing Mengniu, which ranked second for several consecutive years, after improving production after the melamine incident in 2008. After several major food safety accidents, Chinese dairy enterprises have already begun to focus on the production of upstream milk sources, Yili currently has three golden milk source bases in Northwest, Inner Mongolia and Northeast China, and strives to develop high-quality milk sources in New Zealand, Australia and other overseas pastures. In today's China's room temperature milk market, Yili's market share is as high as 31.6%, in addition to the most common sterile bricks, Jindian, QQ Star, Shuhua Milk, Baibaijun and so on are Yili's products, covering a wide range of consumer groups, which can meet different differentiated consumer needs. Thanks to its sponsorship of large-scale events such as the 2008 Beijing Olympic Games, Yili has further broadened its brand recognition. The spatial distribution of dairy resources in China is extremely uneven, and large areas of high-quality pastoral areas are concentrated in remote areas such as Inner Mongolia, with high quality and low cost of raw milk. However, the main consumer force is in densely populated first- and second-tier cities, so China's liquid pure milk products are the main...