Anchor New Zealand
Anchor is a brand of Fonterra, whose ambient milk is the No. 1 selling volume among imported milk brands, and Fonterra is the world's No. 2 milk producer in the list of the world's top 20 dairy producers announced by IFCN in 2018, using a cooperative model and jointly owned by about 10,500 New Zealand dairy farmers. Fonterra's strength lies in its complete supply chain, in addition to upstream milk sources, it also has a fleet of milk tankers and dairy processing plants located around the world, and currently has two dairy farming bases in Yutian, Hebei Province and Yingxian County, Shanxi Province, China, and a third base in Shandong Province. Fonterra's brands in Greater China include Anchor, Anman, Anyi, Anchor Professional Dairy Professional Partner and NZMP, of which Anchor's main product is milk powder, Anman's main product is maternal and child nutrition, and NZMP mainly provides dairy raw materials and third-party production technology solutions. Anchor is Fonterra's flagship brand in China, and its products include butter, liquid milk, yogurt and adult milk powder, all of which are imported from New Zealand, among which Anchor butter leads the market in sales. While Anchor's whipping cream includes UHT whipped cream and...