The new brand "Lechun" was founded in 2014, and its yogurt price is 2-3 times that of similar products on the market, but it sold 8 million sales in a single month, and successfully entered convenience stores such as 7-Eleven, FamilyMart, and Lawson.
 
Lechun Sansansan-Triple Yogurt is dewhey yogurt, which is thicker than ordinary yogurt and has a higher protein content. The protein content of 0-fat plain yogurt reaches 9.5g/100g, because there is no fat, no additional added sugar, the taste is sour and not smooth enough, and it may be difficult for sweet consumers to accept it for a while. More than 10 kinds of Greek flavor yogurt such as mango pineapple and coconut rose have a protein content of not less than 7g/100g, and the taste is improved with calories, and the calories of 100g yogurt are higher than 500 kilojoules, and the sugar content is not less than 12g/100g. Lechun yogurt is now produced by Beijing Tianchen Dairy, consumers can taste it in offline stores, or buy it online, the product packaging is more literary, but it is not conducive to environmental protection, a box of 135g yogurt costs 16-20 yuan.