Founded in 2005, CHOBANI yogurt company has gained a foothold in the giant yogurt market in just a few years, and the brand was valued at $5 billion 10 years later. CHOBANI IS NOW ALMOST THE MOST POPULAR GREEK YOGURT IN THE UNITED STATES, FORCING YOGURT GIANTS SUCH AS DANONE AND GENERAL MILLS TO LAUNCH GREEK YOGURT TO COPE WITH THE SHOCK. At the beginning of 2013, CHOBANI accounted for 57% of the Greek yogurt market share in North America, and was named one of the world's 50 most innovative companies by FastCompany twice in 2012 and 2017.
 
SADLY, CHOBANI'S PERFORMANCE IN THE U.S. CONSUMER REPORTS DOESN'T STAND OUT AS MUCH AS IT DOES IN THE MARKET. CHOBANI's original full-fat yogurt received only 70 points, and although the original nonfat yogurt received the highest nutritional rating of "Excellent", it only scored 59 points because of its average taste. Snack yogurt is the top priority of CHOBANI, CHOBANIFlip and Simple100 greatly satisfy the foodie, dried fruits, chocolate, biscuits, etc. with yogurt, the taste is more diverse, CHOBANIFlip a raspberry full-fat yogurt ranked second only to FAGE in the berry yogurt of the US Consumer Reports. The protein content of this type of yogurt is basically maintained at 8g/100g, and the sugar content is high, so it is most suitable for afternoon tea due to its strong satiety. Although the Simple100 is lower in calories than the Flip, it also sacrifices some of the taste. The biggest problem at the moment is that it's too hard to buy in China.