Bright Dairy, a veteran dairy company, ranks third in the domestic dairy market, is the largest fresh dairy product manufacturer in China, has the only state key laboratory in China's dairy industry, and is the largest in East China. However, compared with Yili and Mengniu, it does not have an advantage in milk source acquisition, sales channels, market share and brand influence, and its performance has been declining since 2015, and the gap with the top two has gradually increased.
 
In the field of adult milk powder, Bright's biggest advantage is to have overseas milk sources, in 2010 Bright acquired New Zealand's third largest dairy raw material supplier Bright company, although the acquisition did not make Bright directly control New Zealand's raw milk resources, but the high-quality raw milk supplied by Bright Ranch can still be used by Bright, and can also obtain New Zealand's advanced production technology, compared to most of the domestic dairy companies only purchase milk from foreign pastures, Bright's milk supply is more stable.
 
In 2011, Guangming established a production base in the Snow Mountain Ranch in Canterbury, New Zealand, and the whole milk powder imported from New Zealand was produced here, using New Zealand raw milk as raw materials, and the protein and calcium content per 100g of milk powder were 23.8g and 800mg, respectively, which were slightly lower than the Yili whole milk powder imported from New Zealand, but compared with the average level of domestic protein 18-20g/100g and calcium content of 600-900mg/100g, the performance was better. Milk lovers who like a strong milk smell are worth trying, brewing out can smell a faint fragrance, mellow and smooth in the mouth, but the price is even higher than Anjia, Deyun and other foreign brands of whole milk powder, these products 1kg bag is less than 70 yuan, and Guangming imported whole milk powder 500g per bag more than 50 yuan, lack of competitiveness in China.
 
Guangming domestic production of adult milk powder from Heilongjiang, the layout of the student group to prepare student high-iron zinc milk powder, as well as for the characteristics of osteoporosis in the elderly, the introduction of high calcium, multivitamins and other middle-aged and elderly formula milk powder, in general, protein and calcium content are lower than Mengniu's similar products, but the price is higher, 400g bags are about 50 yuan, 800g canned milk powder more than 100 yuan.
 
In addition, Guangming also has whole milk powder and sweet milk powder suitable for the whole family to drink, the nutritional value of sweet milk powder is low, only 17.5g of protein and 450mg of calcium per 100g of milk powder, the powder is delicate, the price is cheap, 400g is about 36 yuan per bag, which is more suitable as an ordinary milk drink or raw material for making cakes and desserts. Whole milk powder is only made of raw milk, the taste is mellow and the milk flavor is rich, the protein is higher than the whole milk powder imported from New Zealand, reaching 24g/100g, the calcium content is not as good as the imported whole milk powder, but there are also 750mg/100g, the price is not low, 400g bag is about 43 yuan.
 
It should be noted that many consumers will experience abdominal pain, diarrhea, vomiting and other symptoms when drinking milk, and for adults, it is more often because of lactose intolerance, lactose intolerance is a digestive reaction, when the human body cannot produce enough lactase to break down lactose, the lactose in milk will enter the digestive tract and be decomposed by bacteria to produce gas, resulting in uncomfortable symptoms. With the exception of those who have been drinking milk since childhood, most East Asians are lactose intolerant and are advised not to drink milk on an empty stomach and not to drink more than 200ml at a time.
 
At present, although Guangming has a significant advantage in the East China market, it is facing the attack of large dairy enterprises such as Yili and Mengniu and local dairy enterprises in the South China, North China and Central China markets, and the process of nationalization is very slow.