In 2008, the fermentation of the Sanlu incident led to the competition between Chinese milk powder brands and foreign brands at a disadvantage, but there are also many domestic brands with superior quality to benefit from the accident, Feihe, as one of the 79 dairy companies that did not detect melamine, achieved a counterattack from a small dairy enterprise on the verge of bankruptcy, with sales of 6.8 billion yuan in 2016, ranking first among Chinese brands of infant milk powder.
 
Feihe was also a well-known dairy enterprise in Heilongjiang in the early years, with more than 50 years of professional dairy production experience, and spent 10 years to build China's first whole industry chain, from forage planting, large-scale dairy farming to dairy production and processing, logistics and warehousing, consumption and after-sales all aspects have been involved, each process can be traced and controlled, and is still a model of China's dairy industry. Among the large international dairy enterprises, few of them start to manage the grass planting, and Feihe controls the quality of its products from the source, which is relatively more stable and guaranteed, and it is not surprising that it has not been involved in the melamine incident.
 
In the milk powder ingredient list, the main raw material is generally raw milk or milk powder (whole milk powder, skim milk powder), the two are different in freshness, raw milk is directly spray dried into powder after harvesting from the farm, and milk powder needs to go through secondary processing, raw milk is first denatured into powder at high temperature in the pasture, and then dissolved in water after being dissolved in the factory and then denatured into powder, relatively speaking, the risk of loss of nutrients in the latter is greater, and the freshness is also greatly reduced. The same is true for Feihe, which adheres to the standard of "fresh milk is powdered at one time", and the fat content is higher than that of other brands, basically exceeding 17.5g/100g.
 
It is worth mentioning that this milk powder with a higher milk fat rate will form a milk skin if it is prepared with water at a higher temperature, because heating will accelerate the rise of fat in the milk, and form a milk skin on the surface.
 
As far as adult milk powder is concerned, it is not the key business of Feihe, and the product richness is not as good as that of Yili, Mengniu and other large dairy enterprises, only a series of classic 1962 products, but it can also be divided into student formula, women's formula, family formula and middle-aged and elderly milk powder, all of which are prepared milk powder with a variety of vitamins, minerals or other nutrients, and the protein is less than 20g/100g, due to the addition of calcium carbonate, the calcium content is about 1000-1100mg/100g, but the absorption effect is general after entering the human body. Far less than the same content of natural calcium, the price is between 35-45 yuan, the cost performance is not high, it is not recommended to buy for the purpose of supplementing nutrition.
 
In addition, Feihe also has whole sweet milk powder and zinc-iron-calcium milk powder and other products with simpler raw materials, although the whole sweet milk powder is added with white sugar, the calories have increased, but every 100g of milk powder contains 20g of protein, and the nutritional value is comparable to the international level. As the name suggests, zinc, iron, and calcium milk powder adds zinc, iron, and calcium, which are richer in nutrients, and the protein content is slightly lower than that of whole sweet milk powder, with a protein content of 19g per 100g, but the price is higher, the same 400g specification The former is priced at 28 yuan, and the latter needs 36 yuan. If you like sweet milk powder and pursue nutritional value, it is recommended to choose whole sweet milk powder.
 
Although Feihe has advantages in milk source and quality management, its marketing methods are far inferior to those of Yili and Mengniu, and its market share is only about 7%, which is located in the second camp of the domestic dairy industry.