As one of the best food sources of protein and calcium, milk is a healthy food just needed in western developed countries, but in China, the per capita consumption frequency and consumption of milk are very low, at least more than half of the Chinese cannot guarantee to consume milk or dairy products every day, which also leads to the slow development of China's dairy industry. At present, China's dairy industry is basically controlled by the two giants, Yili and Mengniu, of which Yili's total operating income in 2018 reached 79.553 billion yuan, which has been above Mengniu for many years and has the highest revenue in China. In the 2018 list of "Top 20 Global Dairies" released by Rabobank, Yili ranked 9th, and was selected as one of the top 500 most valuable brands in the world launched by Brand Finance for three consecutive years, and ranked first in Asia in the food category.
 
The dairy industry spans primary, secondary and tertiary industries, and the quality control of the entire process of production, transportation, circulation and consumption is the key to affecting the quality of products. Nowadays, the world's leading quality management system is to establish a digital product traceability procedure, which Yili has also realized, from the birth of dairy cows to generate breeding files, raw milk transportation process can be visualized GPS tracking at any time, after the production can be traced back to the batch information of each product, key links of electronic information records and quality management information, compared with most brands can only trace the place of production, Yili's product safety and quality are more guaranteed.
 
After several safety accidents such as melamine, China's dairy enterprises have long paid great attention to the upstream milk source, but the spatial distribution of China's dairy resources has always been uneven, and high-quality pastoral areas are mostly concentrated in remote areas such as Inner Mongolia, and the raw milk produced is of high quality and low cost. Yili is the only dairy enterprise in China with three golden milk source bases in Northwest China, Inner Mongolia and Northeast China, with more than 2,400 self-built, under construction and cooperative pastures, all of which are large-scale and standardized breeding ranches, providing Yili with stable raw milk for a long time and a strong guarantee for the good quality of milk powder.
 
At the same time, Yili has also invested in the construction of Oceania dairy production base in Waimati City, New Zealand, which has completed the first phase of construction and will be the world's largest integrated dairy base after the completion of the whole process. The Canterbury region, where the base is located, is one of the richest milk sources in New Zealand, accounting for more than 40% of New Zealand's annual milk production, and is also the concentration of raw milk purchased by many dairy companies around the world. At present, the base mainly produces milk powder for Yili, and in the field of adult milk powder, New Zealand imported whole milk powder comes from here. Different from the whole milk powder made of whole milk powder as the base powder, Yili's imported whole milk powder is made of raw milk as raw material, the production process is only once high-temperature treatment, the nutrients are more intact, the taste is mellow and the milk flavor is rich, and the nutritional value is even higher than that of Anjia whole milk powder also produced in New Zealand, containing 25g of protein and 900mg of calcium per 100g, which is also the highest protein product among all adult milk powder in Yili, the price is the same as that of Anjia whole milk powder, and the price is about 77 yuan for 1kg bags.
 
In fact, Yili also produces similar products such as whole milk powder and whole sweet milk powder in China, generally adding whey protein powder and white sugar to raw milk or whole milk powder, in contrast, the taste is not as mellow as imported whole milk powder, and the protein content is also lower, respectively 23.8g/100g and 19.5g/100g, if you like whole milk, it is recommended to choose the original imported whole milk powder from New Zealand.
 
In addition to the above-mentioned milk powder, Yili's other adult milk powder can be divided into student milk powder series, women's milk powder series, middle-aged and elderly milk powder series and family milk powder series according to the consumer group, most of which use domestic milk sources, made of milk powder base, sugar, a variety of nutrients, etc., the taste is sweet, the protein and calcium content are not high, the protein in 100g milk powder is less than 20g, and the calcium is less than 800mg. This is also a common problem of domestic milk powder brands, most of the adult milk powder is mixed according to a certain "nutritional formula" to prepare milk powder, but the so-called "nutritional formula" plays a small role, the added sugar also makes the calories rise, the main nutritional components of the original milk powder protein and calcium content is obviously not as simple as foreign brand products, consumers should pay more attention to the ingredient list on the package when purchasing, especially for weight loss people who need to control calorie intake.
 
For domestic dairy enterprises, price is the biggest advantage in competition with foreign brands, the price level of Yili's whole line of products is between 30-45 yuan, such as the price of 400g of whole milk powder is 33.8 yuan, and the same specification of whole sweet milk powder is less than 30 yuan, which is a cost-effective rank among domestic brands.