Wandashan is a subsidiary of Beidahuang Group, which has a history of more than 60 years since its establishment at the end of the 50s, and has become a leading milk powder company in China in the 80s, and has won the national silver medal for 4 consecutive times. In the rapid development stage of Mengniu and Yili, Wandashan lost its position as a leader due to strategic mistakes, but its strength should not be underestimated, and in the "China's 500 Most Valuable Brands List" released by the World Brand Lab, Wandashan has been shortlisted for 15 consecutive years, and ranked 146th with a brand value of 32.869 billion yuan in 2018, ranking only Yili, Mengniu and Guangming before it.
The world's recognized golden milk source zone includes most of the north and south latitudes of 40-50 °, in China mainly in Inner Mongolia, Northeast China, North China's three major regions, Wandashan's milk source base is distributed in Heilongjiang, Hebei, Shandong and Tianjin and other provinces and cities, at 42-47 degrees north latitude, is a temperate oceanic climate, and it is also one of the world's three major black soil belts, with fertile soil and fertile pastures, which brings a natural environment suitable for the growth and lactation of dairy cows. Of course, compared with Yili's three golden milk sources in China, Wandashan's scale is not very large, but the quality is comparable to Yili's, and it used to be Yili's supplier of raw milk.
Wandashan all adult milk powder in the highest protein and calcium content is skimmed milk powder series, there are skimmed milk powder and live out of the extraordinary skim high calcium milk powder two, raw milk as raw material made of skim milk powder per 100g contains 34g of protein and 1000mg of calcium, the milk "fishy" lingering and need to supplement nutrition, is a pretty good choice, but the price is high, 400g per bag to 42 yuan; The life of extraordinary skim high calcium milk powder is processed with skim milk powder, and an additional 1% dietary fiber is added, and the protein content per 100 grams of milk powder is also 32.8g, and the calcium content is consistent with skim milk powder, which is very suitable for weight loss and fitness people to use with meal replacement shakes, and the price is quite reasonable, 350g is priced at 28 yuan per bag.
Generally speaking, whole milk powder is made of whole milk powder or raw milk as raw materials, and there are whole milk powder mixed with whole milk powder, raw milk and other ingredients to make whole milk powder, which is the most mellow taste of raw milk, Wandashan whole sweet milk powder directly adds white sugar to raw milk, the taste is mellow and smooth, rich milk flavor and sweetness fusion, friends who love to drink sweet milk may wish to try it, the price is also more affordable, 400g bag is only about 26 yuan.
From the perspective of product line, Wandashan's layout is not as clear as Yili and Mengniu, but it also covers students, ladies, middle-aged and elderly people, all of which are made of raw milk as raw materials, adding whey protein powder, sugar, vitamins, minerals and other ingredients, the taste and flavor are similar to most adult milk powder in China, and the nutritional value is also comparable, with a protein content of less than 20g/100g and a calcium content of less than 1000mg/100g, which is an average level.
The quality of Wandashan milk powder has always been reliable, and melamine was not detected in the Sanlu incident in 2008, and the sales volume in Northeast China and North China is considerable, but the region is strong, and the lack of management and capital also leads to its competitiveness in the high-end milk powder market.