Founded in 1999, Mengniu has become the champion of China's dairy industry in just eight years, and has surpassed Yili, the leader of dairy companies, in sales for four consecutive years from 2007 to 2010, making it the fastest growing dairy company in China. Although Mengniu has gradually retreated to the second place in China's dairy industry in recent years, its liquid milk and low-temperature categories have maintained the first market share. In the latest 2018 Global Dairy Top 20 released by Rabobank, Mengniu ranked 10th after Yili, and is one of the few Asian dairy companies on the list.
 
Although Mengniu's performance has declined since 2011, the product quality has improved significantly, mainly because Danone of France and Arla Foods of Denmark have become the major shareholders of Mengniu. In 2016, Mengniu was the first dairy enterprise in China to pass the certification in the "same line, same standard and same quality" project for export food enterprises of the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China and the National Certification and Accreditation Commission.
 
In recent years, the price of raw milk in China has been rising, and many Chinese brands have begun to look for foreign milk sources, most of which have set their sights on New Zealand, which has a developed dairy industry, and Yili and Mengniu are no exception. Mengniu's New Zealand production base has been opened in 2015, plus the two bases in Inner Mongolia and Qingyuan, Guangdong, Mengniu has three production bases related to milk powder, but New Zealand and Qingyuan are the production bases of Mengniu's well-known baby milk powder brand Yashili, and most of the adult milk powder is produced in Inner Mongolia and Lin, and raw milk is purchased from domestic high-quality pastures, but there is no fixed milk source supplier. Some of the products using imported milk sources are provided by the New Zealand production base, and then processed by the Inner Mongolia factory. In terms of milk source alone, Mengniu adult milk powder has an advantage over Yili, which owns its own farm, but the product quality is better than that of small brands that buy raw milk from retail investors.
 
The milk powder business has always been Mengniu's shortcoming, and the adult milk powder field is even more so, which is still dominated by low-grade prepared milk powder, which is seriously homogeneous with Yili's product line, and is also divided into students, ladies, middle-aged and elderly people, and the whole family, etc., but in the layout of whole milk powder, Mengniu only has one whole sweet milk powder. In order to adapt to the sweet taste of domestic consumers, the whole line of products are added with white sugar, maltodextrin and other sugars, the sweetness is more obvious, the nutritional value is not high, every 100g of milk powder protein is less than 20g, and the calcium is generally not more than 950mg. Overall, Mengniu has a higher calcium content than Yili, but a lower protein content than the latter. Among them, the highest nutritional value is multi-dimensional high-calcium milk powder for the middle-aged and elderly, with protein and calcium content of 19.4g/100g, 1000mg/100g respectively, and contains linoleic acid, vitamins and minerals, etc., which is a good choice for middle-aged and elderly people to drink daily, and the 400g bag is about 36 yuan.
 
In addition, each series of Mengniu products are divided into ordinary products and gold products, compared with ordinary products, the selling point of gold products is the use of Leyi formula and imported milk source, the so-called Leyi formula selling point is high iron, high calcium, containing prebiotic fructooligosaccharides and probiotic Bifidobacterium lactis. Iron and calcium are minerals needed by the human body, especially calcium is the main component of bones and teeth, can help maintain bone density, the calcium content of gold products is mostly more than 794mg/100g, which is considered a medium and high level in domestic adult milk powder, but compared with Mengniu ordinary products, the calcium content is lower, such as the gold multi-dimensional high-calcium milk powder corresponding to the middle-aged and elderly multi-dimensional high-calcium milk powder, which contains 940mg of calcium per 100 grams, slightly lower than the former, but the price of the latter is even higher, and the same 400g specification is close to 40 yuan , if you give gifts to your elders, I recommend the former. Prebiotics and probiotics are microecological regulators, and the advertised effects of regulating gastrointestinal flora and promoting digestion are still inconclusive, and the content of milk powder is small, and the effect can be very small, and the overall cost performance is not high.
 
Compared with liquid milk, which is ready to drink, milk powder can only be brewed by boiling water and cooling, which affects the consumer experience to a certain extent. Mengniu adult milk powder uses Denmark's MSD multi-stage drying technology, which is dried at a lower temperature for many times, retains more nutrients, and the powder particles are larger than the milk powder of general drying technology, and the unique agglomeration control technology makes the milk powder particles uniform in volume, easier to dissolve when brewing, even if they use room temperature water, they can be washed away, which is very suitable for students or office workers, and the price is also in line with the consumption level of these groups, 400g bags are generally about 20-40 yuan, and 900g cans are less than 100 yuan.