New Zealand's unique natural environment makes it a world-famous high-quality pastoral area, the dairy industry is very developed, many domestic dairy companies choose New Zealand milk sources, but generally buy large packages of base powder from suppliers for dairy processing, in New Zealand local pastures are strong enterprises, Shanghai Pengxin Group is the acquisition of the most New Zealand ranches of Chinese private enterprises. In 2012, Pengxin acquired 16 large-scale dairy farms and established Theland Dairy to produce Theland brand milk and milk powder in New Zealand. In 2014, Pengxin became the majority shareholder of Dakang Agriculture, a listed food company in Hunan, and merged Theland into Dakang, which is now an important pillar of Dakang Dairy.
 
Theland Farms spans the North and South Islands of New Zealand, and the 16 farms acquired in 2012 are directly operated by Theland, located in the central region of New Zealand's North Island, centered on Lake Taupo, and is the birthplace of New Zealand's dairy industry. The other 13 farms are owned by Pengxin and managed by Theland, located in Canterbury, the core dairy region of the South Island, with a total of 30,000 cows and an annual output of 120 million litres of raw milk in these 29 large natural farms. Compared with the acquired milk sources such as Mengniu, the quality of the milk source from Theland's own farms is more controllable. Theland's adult milk powder is made from its own farms, processed and produced in New Zealand, and imported to China with its original quality.
 
In the field of adult milk powder, there are great differences in its classification and product layout at home and abroad, foreign adult milk powder is generally based on whole milk powder and skimmed milk powder, and most domestic brands distinguish product lines according to user groups, such as children's formula milk powder, middle-aged and elderly formula milk powder, etc., with nutritional formula as the selling point.
 
Affected by the place of production, Theland is closer to the division of foreign countries, divided into full-fat series and skimmed series, full-fat series according to different raw materials have whole milk powder and fresh milk powder two, the raw materials are relatively simple, the former is the basic model, with 99.8% whole milk powder as the main raw material, each 100g milk powder contains 24.4g protein, 780mg calcium, although not as good as the same production in New Zealand Anjia, but the protein content is much higher than less than 20g/100g of most Chinese adult milk powder, Vitamins A and D are also added to aid in calcium absorption. The biggest selling point of the latter is fresh, the fresh milk is directly dried into powder within 1 hour, the protein and calcium content are slightly higher than the former, 100g of protein has 25.2g, calcium content of 804mg, but the price is also twice that of the former, the same 1kg bag of whole milk powder is priced at more than 70 yuan, fresh milk powder is close to 140 yuan, and the price of most foreign brands of adult milk powder is comparable, the taste and flavor of the two are not much different, and the pursuit of cost-effective whole milk powder is more cost-effective.
 
The rich milk taste is generally difficult to accept for people who do not often drink milk, and even think that it is a "fishy smell", fat is an important factor affecting the flavor of milk, the higher the milk fat rate, the heavier the milk taste, low-fat milk or skim milk because most of the fat is removed, the richness of the milk flavor is also greatly reduced, and the taste is light to drink, and people who do not like the "fishy smell" of milk are more recommended skim milk powder. Theland skim milk powder is only made of skim milk powder as raw material, the entrance is mellow and not greasy, containing 33.6g protein, 1152mg calcium and 0.8g fat per 100 grams, the price is the same as that of whole milk powder, less than 80 yuan can start with 1kg, you can try it if you need to supplement nutrition in the weight loss and fitness stage.
 
In recent years, in order to adapt to the development trend of adult milk powder in China, Theland has also launched middle-aged and elderly formula milk powder and Manuka honey middle-aged and elderly formula milk powder, ignoring the formula that has little effect on the human body, compared with similar products of other brands in China, both have not added white sugar, maltodextrin and other significantly increased calorie ingredients, more suitable for middle-aged and elderly people who need to control calorie and sugar intake to drink, middle-aged and elderly formula milk powder 800g canned for 279 yuan, Manuka honey middle-aged and elderly formula milk powder added honey powder, the taste is more acceptable , 400g canned about 200 yuan, are suitable for gifts to the elderly.
 
Due to the use of grass-fed free-range milk source, Theland milk powder has high protein content and low milk fat rate, and the brewed milk is refreshing and not greasy, and the taste is smooth and light. However, at present, Theland's popularity and sales in China are not as good as regional brands such as Guangming and Sanyuan, and the layout of offline channels is also less, and it is quite convenient to buy on e-commerce platforms.