Although Bright Dairy ranks third among domestic dairy enterprises, it is firmly suppressed by the two giants of Yili and Mengniu. However, the sales of dairy products such as butter and cheese in China are getting better and better, and Bright Dairy set up a company as early as 1998 to specialize in cheese and butter products, which not only supplies the retail market, but also provides raw materials for factories and catering markets.
 
Compared with various imported products, Bright cheese has obvious price advantages, and the price of 200g cheese slices is less than 20 yuan. Its mozzarella cheese has a mediocre drawing effect, while children's products such as cheese sticks and cheese cups are the same as Bajifu, with high sugar content and average nutritional value.