Born in 1921, Lezhi beef belongs to the French group Fromageries Bel. Founded in 1865, Baylor Group has more than 30 brands, including Mini Babybel, Kiri, Leerdammer and Boursin, with sales of 2.9 billion euros in 2016.
 
The most common Lezhi beef in the Chinese market is small triangle cheese, cheese cubes and sliced cheese, which are very similar to the positioning of Bajifu, small triangles and cheese cubes have different flavors, which are easy for children to fall in love with, but these cheeses are very high in sodium and are not recommended for children who are too young.
 
Kiri, another brand of the Baylor Group, is a cheese brand created specifically for children, with a more balanced nutritional profile. In China, however, Kiri's cream cheese is better known in baking circles, and it is also recommended by Japanese baker Rumi Kojima for cheesecake.