Mengniu and Yili are the twin giants of China's dairy brands, and the founder of Mengniu, Niu Gensheng, was a senior executive of Yili, and Mengniu was established in 1999, and after 8 years, its revenue surpassed that of Yili, becoming a large-scale dairy enterprise with the same weight as Yili. COFCO, Danone of France and Arla Foods of Denmark are all shareholders of Mengniu, which makes Mengniu have the background of a large multinational dairy enterprise, which is conducive to absorbing advanced production models and operating experience. Like Yili, Mengniu actively controls upstream milk sources at home and abroad, and now has a controlling stake in China's largest raw milk supplier Modern Dairy and the largest organic milk supplier China Shengmu. In 2017, Mengniu ranked 10th in the global dairy industry.
 
As Yili's biggest rival, Mengniu has also developed from a single aseptic brick pure milk to a diversified room temperature milk product line. Mengniu took the lead in establishing a high-quality milk brand, Telunsu, which was launched a year earlier than Yili Jindian, but Jindian was the first to launch high-end organic milk. When the protein and calcium content of Trensu organic milk was first listed, it was not as good as Jindian, and now it has adopted a better milk source, and the nutritional content has been upgraded to protein 3.6g/100ml and calcium 120mg/100ml, which is the same as Jindian organic milk, and the price is almost the same.
 
In addition to organic milk, the Trensu series also has regular pure milk and prepared milk products. The nutritional composition of Trensu ordinary pure milk is the same as that of organic milk, and the price of 16 boxes of 250ml is 68 yuan, which is cheaper than organic milk. Organic products emphasize more on following organic production standards, and in most cases, the production efficiency is lower than the cost of standardized production, which is reflected in the higher price of the product.
 
Organic products are almost the same as ordinary products in terms of nutrients, but may have a better accumulation of flavor compounds. The natural milky flavor of milk is closely related to cow feed. Modern industrial milk production feeds cows with standardized and precisely formulated feed, the first purpose of which is to make cows produce more milk, as well as have higher protein, fat, and calcium content, and milk taste is not an important indicator compared with yield and quality. Organic milk production processes such as Trensu are fed organic feed to dairy cows, which has a higher content of flavor substances, so that cows can produce milk with a stronger milk flavor, which is where the reasonable premium of organic milk lies. It should be noted that the flavor of milk is affected by a variety of factors, and consumers may not be able to taste the difference between organic milk and ordinary milk.
 
In the eyes of many people, prepared milk is a dairy product with low nutritional value due to its low content and added sugar and other ingredients. But whether it is nutritious or not, we can comprehensively refer to the information on the food label and the ingredient list to judge. Some of Trensu's products belong to prepared milk, such as Trensu low-fat milk, alcohol milk, grain milk, etc., and the nutritional value of these products is not low from the perspective of nutrition labels.
 
The national standard GB25191-2010 "Prepared Milk" stipulates that as long as ingredients other than milk are used, they are considered prepared milk products, which have low requirements for protein and other nutrients, and can reach the standard line of protein ≥2.3g/100g, and many prepared milk has high added sugar content, so people usually think that prepared milk is unhealthy. Although other ingredients are added to these prepared milk products, the nutritional content of these milk products has not been reduced. Most of the products have a protein of 3.4g/100ml and a calcium of 110mg/100ml, which is higher than that of ordinary milk, so in fact, Trensu Prepared Milk is also a nutritious dairy product and is worth buying.
 
Milk contains high-quality protein and calcium, but also contains a lot of saturated fat (usually milk contains about 4g/100ml of saturated fat), modern people do not lack fat sources, some people have fat loss needs, so there is skim or partially skimmed low-fat milk. Fat is a very important source of milk flavor, and low-fat milk is greatly reduced because of the removal of fat, which greatly reduces the richness of milk flavor, and it tastes very bland, and most people don't like to drink it.
 
In order to improve the overall taste, Trensu low-fat milk adds sucrose fatty acid esters, carrageenan, etc., and these legal additives play an emulsifying role, so that low-fat milk can restore the mellow taste of milk. Trensu Alcohol Fiber Milk is added with polyglucose (soluble dietary fiber), phytosterols and other ingredients, which also has an auxiliary effect on improving intestinal health.
 
In addition to Trensu prepared milk, Mengniu also has common prepared milk products, such as breakfast walnut milk, breakfast red date milk, etc., which contain more added sugar. This kind of prepared milk products add flavor substances, sweeteners and other ingredients to adjust the taste, the taste is sweeter and more delicious than pure milk, if you don't like the taste of pure milk, drinking breakfast milk is also an option, the disadvantage is that the nutritional value is low. For example, breakfast walnut milk protein 2.4g/100ml and calcium 60mg/100ml, which is much lower than pure milk.
 
In terms of children's milk, Mengniu Future Star is an accurate benchmark for Yili QQ Star. The overall classification of Mengniu Future Star children's milk is similar to that of QQ Star, with fortified vitamins, DHA algae oil, etc., but there are not as many types as QQ Star, and the quality of raw milk is slightly worse, but the price is cheaper. However, Mengniu Future Star has more added sugar, if you are worried about your child's sugar intake too much, it is not recommended to choose Mengniu Future Star.
 
Mengniu basic pure milk PURE MILK can also be called "aseptic brick", which is similar to Yili aseptic brick in terms of nutritional content, and the price is also very similar. Mengniu and Yili's product lines are very complete and can meet various consumer needs. Mengniu also has a new Yangdao Lactose-free low-fat milk for lactose intolerant people, which is benchmarked against Yili Shuhua Milk, but Mengniu Lactose Zero has no other ingredients added, and it is a low-fat product, and the palatability is worse than that of Shuhua milk, and consumers can choose according to their own conditions.
 
Different from Yili's new high-end imported high-quality milk, Mengniu's new products are mainly differentiated milk. Trensu M-PLUS High Protein Milk and Milk Jue 6 Special Milk are the latest products. M-PLUS high-protein milk is sold to people who are fit and muscle-gaining, including protein powder, whey protein powder, etc., with protein reaching 6g/100ml and calcium 140mg/100ml, which is much higher than common milk, but the price is also a lot more expensive, and its 250ml specification 12 bottles are priced at 147 yuan. The nutritional composition of Milk Jue 6 Special Milk is the same as that of the same series of organic milk in Telunsu, except that the milk tastes more mellow by adding emulsifiers and sweeteners. Milk Jue 6 special milk packaging is beautiful, suitable for gifts, but the cost performance is very low, there is no need to drink milk daily.