List of product brands > Personal care > Oral care > toothpaste > Toothpaste brand rankings Updated: 2025-02-21

2025 Toothpaste Brand Rankings

【2025年Toothpaste brand rankings】依托全网大数据，根据toothpaste品牌知名度、品牌实力、口碑评价以及销量popularity评选出的toothpaste品牌（排名不分先后）：ARM&HAMMER 艾禾美、Supersmile、SWISSDENT、SENSODYNE 舒适达、LION The Lion King、Ora2 Haole Teeth、DARLIE BLACK、Cold acid spirit、Crest、Colgate、Chinese、Marvis、Nice、LG Bamboo Salt、Saky Shuke、Yunnan Baiyao、如果您正在查询toothpaste什么牌子好？本toothpaste品牌排名榜单仅供您作为借鉴参考。

TOP.1

ARM&HAMMER 艾禾美 United States

With a history of nearly 200 years, Chechi Dewey is one of the major consumer goods companies in the United States and the largest producer of baking soda (sodium bicarbonate) in the United States. The baking soda produced by its personal care brand, Agamine, was also used to clean the copper walls inside the Statue of Liberty to remove the tar that had accumulated for 99 years, and in the same year, Agamine baking soda toothpaste was born. In the United States, more than 60 million households use Axmy products, and the public awareness is on a par with Coca-Cola. In China, Aihemei is also one of the most well-known baking soda toothpaste brands in the hearts of domestic consumers. Due to the low degree of attention paid by Chechi Dewey to the Chinese market, the current domestic Aihemei baking soda toothpaste is imported by Chinese agents. Therefore, even with the endorsement of many authoritative certifications such as the American Dental Association (ADA), without the strong support of the directly affiliated group, the market share of Aihemei toothpaste in the Chinese market is still not high, far inferior to Colgate, Crest and other large-scale and powerful foreign brands. In Aihemei toothpaste, the content of up to 65% of baking soda is responsible for the toothpaste system.

1

Score

89

popularity

9494
TOP.2

Supersmile United States

Supersmile is the founder and president of the American Association of Cosmetic Dentistry (AACD), whose achievements in aesthetic dentistry are documented in a permanent exhibition at the National Dental Museum, and is widely recognized as the father of cosmetic dentistry. With its outstanding whitening effect, Supersmile has become one of the most well-known whitening toothpaste brands in the U.S. market, and its patented whitening formula has been certified by the U.S. Food and Drug Administration (FDA) and the American Dental Association (ADA). Supersmile toothpaste focuses on whitening effect, and its main products are brightening toothpaste series and whitening accelerator used with toothpaste. The core ingredient of the brightening toothpaste is Calprox, which is a patented product of Supersmile. In principle, Calprox is a proprietary form of calcium peroxide, which can gently dissolve stains adsorbed by the protein dental membrane, and has less wear and tear on teeth than traditional friction agents such as calcium carbonate and silica that remove stains through physical friction. In addition, the whitening toothpaste also contains the ability to maintain an alkaline environment in the oral cavity.

2

Score

87

popularity

19826
TOP.3

SWISSDENT Switzerland

Similar to Supersmile, SWISSDENT from Switzerland is also a professional whitening toothpaste brand founded by dentists, and all its products are made in Switzerland and subject to strict local quality control. SWISSDENT TOOTHPASTE FOCUSES ON MILD WHITENING EFFECT, AND HAS BEEN RATED AS A MILD TEETH WHITENING PRODUCT BY THE SWISS CONSUMER MAGAZINE KTIPP, AND OFFICIALLY ENTERED THE CHINESE AND AMERICAN MARKETS IN 2017. The product line of SWISSDENT toothpaste is relatively simple, and currently only offers four types: White Care Red, Soft White Care Silver, Double Care Blue and Crystal Care Black, with little difference in the main ingredients, and the same as Marvis through different exterior color designs to enhance recognition. In the addition of fluoride, SWISSDENT adopts the method of adding fluoride, red and silver models contain fluorine, black and blue models do not contain fluorine, and the protection against dental caries should be reduced accordingly. At present, most toothpastes on the market only indicate the friction agent components used, and SWISSDENT toothpaste is one of the few toothpastes that identify the friction value (RDA), the larger the RDA value, the more obvious the friction effect of the friction agent on the tooth surface, the American Dental Association (ADA) recommends that the RDA value of toothpaste should be...

3

Score

86

popularity

12714
TOP.4

SENSODYNE 舒适达 United Kingdom

GlaxoSmithKline, the world's third largest pharmaceutical, biological, and healthcare company, is one of the world's leading brands of professional anti-allergy toothpastes. Since entering the Chinese market in 2008, Comfort has been secretly competing with the domestic anti-allergy toothpaste brand Lengshuling, and now the two together occupy the main market of China's professional anti-allergy toothpaste market. According to different major markets, we will adjust the range of toothpastes that are most suitable for the local area. Due to the lack of awareness of oral care among Chinese users, tooth sensitivity is more common, so the Chinese market has a higher anti-allergy strength of Comfort toothpaste. At present, the Comfort toothpaste sold in China's official channels is entrusted to Suzhou Crowley Cosmetics Co., Ltd., which still follows the principle of GlaxoSmithKline Group's control of product quality, and consumers do not need to be too entangled in the place of origin. The whole line of toothpaste has the most basic anti-allergy function, and starts from the three aspects of quick-acting control, long-term care and repair protection, and has launched different product lines corresponding to these three levels, and the functional classification is very clear. And the explanation and disclosure of the active ingredients are ten...

4

Score

85

popularity

13880
TOP.5

LION The Lion King Japan

Lion King is one of Japan's century-old daily chemical brands and one of the largest consumer goods companies, toothpaste, toothbrush sales rank first in the Japanese market all year round, with annual sales of nearly 400 billion yen in 2016, is a well-deserved Japanese national brand. Nowadays, the distribution of Lion King radiates to Asia, with factories in Thailand, Malaysia, South Korea and other places, and for the Chinese market, as early as 1988, the Japanese Lion King has joined forces with the Mitsubishi Foundation to build a factory in Qingdao, which is one of the earliest Japanese toothpastes that many Chinese consumers have come into contact with. As far as the Chinese market is concerned, it retains two major signboards, ZACT stain removal series and CLINICA tooth lijia series, and the production area is a Japanese factory, which is an imported toothpaste, and the fine tooth cleaning night gum care series produced by the Qingdao factory, Huayu white whitening toothpaste and other scattered products form the Chinese market product line. The WHITEWHITE whitening series and DENTOR SYSTEMA penetration series are mainly sold in the Japanese market. In addition to the open-shelf products, the DENT series is a medical product line of Lion for dental hospitals, and its toothpaste has a high concentration of fluoride up to 1450ppm, and is added with...

5

Score

83

popularity

14483
TOP.6

Ora2 Haole Teeth Japan

In addition to the lion king, we cannot ignore the two aces of the Japanese professional oral care industry, SUNSTAR, the first tubular toothpaste that came out in the 50s of the last century. Today, SUNSTAR's dental products business ranks second in Japan and seventh in the world, with annual sales of $1 billion. Its Ora2 Haole toothpaste has continuously won the sales champion in the Japanese whitening general-purpose toothpaste market, and has been supplied to star airlines and hotels such as Air France, JAL and Korean Air for a long time. The Ora2 brand is positioned as a fashionable oral and the main target group is fashionable urban women between the ages of 20 and 49, so the main characteristics of Ora2 toothpaste products are obvious: bright teeth and excellent taste. At present, Ora2 toothpaste has launched a bright white and clean color series, the products are imported from Japan, the price of 30 yuan is comparable to the Lion King Japanese series, and the appearance and design are also very similar, which is the most well-known Japanese toothpaste in the Chinese market. The main whitening function of the bright white and clear color series toothpaste is to use silica abrasive for physical stain removal, which is similar to the cleaning principle of ordinary toothpaste, and titanium dioxide is also added to achieve temporary visual enhancement.

6

Score

82

popularity

11752
TOP.7

DARLIE BLACK Guangdong

Black is a toothpaste brand under Holly Chemical, which has participated in the formulation of China's national toothpaste standards. Founded in Shanghai, Holly Chemical expanded to other parts of Asia based in Hong Kong, and eventually set up a factory in Zhongshan, Guangdong, and returned to the Chinese mainland market. In 1985, Colgate, an American consumer goods giant, acquired half of the shares of Holly Chemical, but the black toothpaste is still operated independently by Holly Chemical, and the black toothpaste currently sold in the market is supplied by the Zhongshan factory. Since 2012, the sales volume of black toothpaste has surpassed Colgate and Crest, and it has been firmly in the top spot in the Chinese toothpaste market for many years, and still occupies the first market share in Chinese mainland, and is the first brand of domestic toothpaste. Not only that, in Taiwan, China, blacks are almost the leading brands in the local toothpaste market, with a market share of more than 70% at one time, and even triggered a trend of imitation of other brands such as green people and white toothpaste. The strength of black people in the Southeast Asian market should not be underestimated, in the 80s of the last century, black toothpaste almost monopolized the distribution channels of foreign brands in Southeast Asia, Colgate also had to wait until the capital injection to the chemical industry, ...

7

Score

81

popularity

9033
TOP.8

Cold acid spirit Chongqing

As a joint work of Chongqing Dengkang Company and the Affiliated Hospital of Chongqing Medical University, the strength of Lengshuling toothpaste has always been underestimated by the outside world. For people with sensitive teeth, Lengsouring is a well-deserved leader of domestic professional anti-allergy toothpaste brands. However, compared with Colgate, Crest and other foreign brands that have made great noise, Leng Su Ling is still much more low-key in the mainstream toothpaste market. In terms of anti-allergic technology, the anti-allergic principle adopted by Procter & Gamble (using stannous-fluorine system) and Shuda (using strontium acetate, potassium nitrate, and NovaMin technology) is different, and it uses the exclusive patented technology of potassium nitrate and strontium chloride to achieve dual anti-allergic effects. Similar to Comfort, Lengshuling is also divided into three levels of anti-allergy levels, corresponding to three series of products: basic anti-allergic, dual anti-allergy and professional anti-allergic. The basic anti-allergy is actually a heavy anti-allergy using strontium potassium nitrate or strontium chloride alone, and the representative product is the instant anti-allergy pump type compression toothpaste, which is similar to the comfortable and fast care toothpaste, which is an emergency anti-allergy to the teeth that have produced soreness.

8

Score

80

popularity

17212
TOP.9

Crest United States

Crest toothpaste belongs to Procter & Gamble, although it entered the Chinese market three years later than Colgate, but with P&G's strong market operation capabilities, Crest's Chinese market share ranking has been firmly in the top three, and its position is quite strong. As a global daily necessities manufacturer, P&G's daily chemical products have undoubted scientific and technological strength, and are good at packaging operations, and pay more attention to the shaping of science and technology in the research and development and production of Crest toothpaste. Therefore, consumers often see the words MICA whitening factor, Glass-H scrub particles and other ingredients on the packaging of Crest toothpaste. Aside from the publicity model, Procter & Gamble does have a more mature material selection project and post-production process, which is closer to the positioning of medium and high-end daily chemicals than Colgate, Negro and other open-shelf toothpaste brands. In fact, Crest's road to dominance in the Chinese market has not been smooth, and Crest, which was the first to enter the mainland market, adopted the same moth-proof positioning as Colgate, but failed to gain the upper hand because it was difficult to shake Colgate's advantage in entering the market first. After the re-layout of Crest, the positioning of its toothpaste products was adjusted.

9

Score

79

popularity

12825
TOP.10

Colgate United States

As one of the first manufacturers in the world to produce flexible toothpaste, Colgate, Procter & Gamble, and Unilever stand on top of each other. In the toothpaste market, Colgate has almost always occupied the throne of the world's first toothpaste brand, with more than 3 billion toothpaste sales, a global market share of 40%, and a market share of 31.8% in the United States. Colgate is one of the first foreign-funded companies to enter the Chinese market, and in just a few years, it has achieved a leap from 6% to 20% in market share, winning the sales champion in China's toothpaste market, and is now being crowned by its brother brand Black. Today, Colgate, Crest, China and Black are still the four major brands in China's toothpaste market, accounting for more than 65% of the market share. At present, Colgate toothpaste in the Chinese market is mainly produced in Guangzhou, China and Thailand, and the same toothpaste produced by different factories follows the unified standards of the company, so consumers do not need to worry about the origin. Colgate, which attaches great importance to the oral care business, has not been stingy in investing in the research and development of toothpaste products, in addition to the anti-cavity series, it has also successively launched 360, light sensitive Jinbai, Bingshuang, Jinbai, herbal, natural, tooth enamel health, etc.

10

Score

78

popularity

12900
TOP.11

Chinese Shanghai

Zhonghua was originally a brand of Shanghai White Cat Group, and once dominated the domestic market in the 90s of the last century. Since 1994, Zhonghua, which is in its golden age, has been permanently leased by Unilever Group, and now Zhonghua can almost be regarded as a brand of Shanghai Unilever. In fact, after Unilever acquired China, its first plan was to launch its two brands Haoqing and Jienuo in the Chinese market through Snow Hidden China. However, with little investment in publicity and new launches, the sales of Zhonghua toothpaste still took precedence over the vigorously promoted but lackluster market response of Jienuo, and then Unilever readjusted its marketing strategy, continued to use the Zhonghua toothpaste brand, and redesigned new toothpaste products for it to continue to promote to the Chinese market. After the restart, China toothpaste received technical support from Unilever's global R&D center, and its early positioning was to prevent decay, and it successively launched a series of calcium-containing Chinese toothpaste and Chinese fluorocalcium toothpaste, which soared in market share at that time, and was recommended as a famous brand product in Shanghai many times. Now China toothpaste has become the only one in China that has obtained FDI (International...

11

Score

75

popularity

8046
TOP.12

Marvis Italy

Born in Italy, Marvis toothpaste is a special care product for British Airways first-class guests, and of course, it is better known for the title of Hermès in toothpaste. In fact, Marvis toothpaste stands out from other foreign brands thanks to its recognizable packaging and taste. Marvis was founded with the intention of developing a mint toothpaste for smokers to remove smoke stains and whiten teeth, but the initial market response was mediocre until 1997, when it was acquired by Ludovico Martelli Srl, and gradually became a global brand with its retro packaging and stylish brand positioning. Today, Marvis can be found in the toothpaste market in more than 40 countries. The packaging design of Marvis toothpaste is full of strong retro style, imitation aluminum tube shell with medieval font print, hexagonal lid edge printed with floral embossing, and the opening uses the most traditional spiral opening design, the appearance is quite recognizable. The Marvis toothpaste outlet is much thinner than the toothpaste tube itself, which can effectively control the extrusion dosage and has an excellent seal...

12

Score

72

popularity

19666
TOP.13

Nice chekiang

In the toothpaste market, where old national brands such as China and Negro have been acquired or injected by foreign capital, Naais is one of the few domestic toothpaste brands that can survive. Today, the brand belongs to Naaisi Group, headquartered in Zhejiang Province, and has five overseas production bases in Hunan, Sichuan, Hebei and other cities, and has a relatively strong market scale among China's daily chemical brands. Naais toothpaste focuses on the concept of nutritious toothpaste, and the representative products are stain removal vitamin C toothpaste and nutritional vitamin E toothpaste. Although in terms of the actual addition of ingredients, the content of vitamin C and vitamin E ingredients advertised is negligible, and because toothpaste is an oral temporary product, the short stay time of these ingredients basically does not achieve any nutritional effect. However, as far as the overall toothpaste system is concerned, these two toothpastes are made of hydrated silica mild abrasives, adding sodium fluoride anti-moth ingredients, which are qualified basic cleaning toothpastes, plus a high cost performance of about 10 yuan, which is also worth recommending. In addition to nutritious toothpaste, the Jianshuangbai series is the latest flagship product of Naais, with three types of whitening, freshness and anti-allergenic, all of which are fluoride toothpastes, priced at 20-...

13

Score

70

popularity

8836
TOP.14

LG Bamboo Salt Korea

In the current Chinese market, in addition to some new toothpastes introduced by the parent company of LG in South Korea, LG bamboo salt toothpaste is mostly produced by Beijing LG Daily Chemical Co., Ltd. At present, the bamboo salt toothpaste produced by Beijing LG has a variety of types, such as fresh source, anti-tartar whitening, original whitening, solid tooth source, anti-sensitivity, etc., all of which are added with fluoride to effectively prevent moths. Due to the addition of table salt, bamboo salt toothpaste has a salty taste. In fact, in addition to the weak antibacterial effect, the salt ingredients advertised as bamboo salt have no other significant effects, which can meet the basic cleaning, but there is no brilliance, and the price of more than 10 yuan does not have a high cost performance. LG bamboo salt toothpaste, which is imported from South Korea, follows the trend more, focusing on powder and salt ingredients, and is more colorful in packaging design, and has also launched a popular extruded toothpaste. Compared with the toothpaste produced in the Beijing factory, the powder salt series ingredients imported from South Korea are also conventional and ordinary, but the taste is less salty, and the taste of floral notes is rich. LG bamboo salt extruded toothpaste is priced at 45 yuan, and the large capacity of 286g is suitable for families...

14

Score

69

popularity

11413
TOP.15

Saky Shuke Guangdong

As one of the most complete professional oral care brands in China, Shuke, founded in 2006, is very young among many old brands such as China and Black, and its product style tends to be lively and free, which is loved by young consumers. Shuke toothpaste is packaged with a simple white background, highlighting the concept of overall cleanliness. Tube-shaped toothpaste has launched various styles with functions such as whitening, gum protection, and anti-allergies, and the price is about 40-50 yuan, which is more expensive than many Chinese brands. The whitening model adopts the principle of silica physical friction and sodium phytate chemical stain removal, which has a certain removal effect on exogenous pigments, and other functions also use conventional active ingredients to perform decently. The disadvantage is that, except for a few styles such as vitality and fresh toothpaste, many products such as white tooth white, enzyme whitening toothpaste, and probiotic fresh toothpaste are all fluoride-free, which has insufficient protection against tooth decay and is not recommended for long-term use. Shuke toothpaste, which keeps up with the market, has also launched a pump-type squeeze toothpaste, which can be squeezed with one hand, which is more convenient to use than traditional lying toothpaste. Pump-type squeezed toothpaste, the paste is in a liquid state, and the electric tooth paste is ...

15

Score

67

popularity

6549
TOP.16

Yunnan Baiyao Yunnan

Officially launched in 2005, Yunnan Baiyao toothpaste was made by Yunnan Baiyao, a century-old pharmaceutical company, and was born at twice the price of foreign toothpaste brands such as Colgate and Crest. According to the "2018 Semi-Annual Report", as of May 2018, the market share of Yunnan Baiyao toothpaste was 18.1%, beating Colgate and Crest, the two major foreign brands, and the market share ranked second among domestic brands, second only to blacks. Yunnan Baiyao toothpaste is added with the active ingredient of Baiyao, which is a national secret formula, which successfully creates the image that Yunnan Baiyao toothpaste can treat bleeding gums. In 2018, Yunnan Baiyao toothpaste once again caused heated discussions due to the addition of tranexamic acid, a hemostatic drug. Whether it is white medicine activity or tranexamic acid that plays a role in hemostasis, if the gums bleed frequently, most of them are suffering from dental diseases and need professional treatment. Using a hemostatic toothpaste will effectively relieve the symptoms in a short period of time, but it is possible to mask the real cause of bleeding gums, miss the best time for treatment, and the right thing to do is to seek medical attention in time. Although Yunnan Baiyao's toothpaste uses the same soft abrasive phosphoric acid as the cold acid Lingxunkang model...

16

Score

63

popularity

18417

Brand Included Brand Claim

List of related product brands

Top toothpaste brands

1 19826
Supersmile

Supersmile is the founder and president of the American Association of Aesthetic Dentistry (AACD), and his achievements in aesthetic dentistry are documented in a permanent exhibition at the National Museum of Dentistry
2 19666
Marvis

Born in Italy, Marvis toothpaste is a special care product for British Airways first-class guests, and of course, it is better known for the title of Hermès in toothpaste. In fact, Marvis toothpaste stands out from many foreign brands
3 18417
Yunnan Baiyao

Officially launched in 2005, Yunnan Baiyao toothpaste was made by Yunnan Baiyao, a century-old pharmaceutical company, and was born at twice the price of foreign toothpaste brands such as Colgate and Crest. According to the "2018 Semi-Annual Report", as of May 2018, Yunnan
4 17212
Cold acid spirit

As a joint work of Chongqing Dengkang Company and the Affiliated Hospital of Chongqing Medical University, the strength of Lengshuling toothpaste has always been underestimated by the outside world. For people with sensitive teeth, Lengsouring is a well-deserved leader of domestic professional anti-allergy toothpaste brands. But with Colgate, Crest
5 14483
LION The Lion King

Lion King is one of Japan's century-old daily chemical brands and one of the largest consumer goods companies, toothpaste, toothbrush sales rank first in the Japanese market all year round, with annual sales of nearly 400 billion yen in 2016, is a well-deserved Japanese national brand. Nowadays, the distribution of the lion king radiates sub-Asia
6 13880
SENSODYNE 舒适达

GlaxoSmithKline, the world's third largest pharmaceutical, biological, and healthcare company, is one of the world's leading brands of professional anti-allergy toothpastes. Since entering the Chinese market in 2008, Comfort and the domestic anti-allergy toothpaste brand Leng Su Ling have been in the dark
7 12900
Colgate

As one of the first manufacturers in the world to produce flexible toothpaste, Colgate, Procter & Gamble, and Unilever stand on top of each other. In the toothpaste market, Colgate has almost always occupied the throne of the world's No. 1 toothpaste brand, with more than 3 billion toothpaste sales, accounting for the global market
8 12825
Crest

Crest toothpaste belongs to Procter & Gamble, although it entered the Chinese market three years later than Colgate, but with P&G's strong market operation capabilities, Crest's Chinese market share ranking has been firmly in the top three, and its position is quite strong. As a global daily use
9 12714
SWISSDENT

Similar to Supersmile, SWISSDENT from Switzerland is also a professional whitening toothpaste brand founded by dentists, and all its products are made in Switzerland and subject to strict local quality control. SWISSDENT toothpaste has a mild whitening effect and has been used by Swiss consumers
10 11752
Ora2 Haole Teeth

In addition to the lion king, we cannot ignore the two aces of the Japanese professional oral care industry, SUNSTAR, the first tubular toothpaste that came out in the 50s of the last century. Today, SUNSTAR's dental products business ranks second in Japan and seventh in the world, with annual sales
11 11413
LG Bamboo Salt

In the current Chinese market, in addition to some new toothpastes introduced by the parent company of LG in South Korea, LG bamboo salt toothpaste is mostly produced by Beijing LG Daily Chemical Co., Ltd. At present, the bamboo salt toothpaste produced by Beijing LG is clear
12 9494
ARM&HAMMER 艾禾美

With a history of nearly 200 years, Chechi Dewey is one of the major consumer goods companies in the United States and the largest producer of baking soda (sodium bicarbonate) in the United States. The baking soda produced by its personal care brand, Axome, is also used to clean the inside of the Statue of Liberty
13 9033
DARLIE BLACK

Black is a toothpaste brand under Holly Chemical, which has participated in the formulation of China's national toothpaste standards. Founded in Shanghai, Holly Chemical expanded to other parts of Asia based in Hong Kong, and eventually set up a factory in Zhongshan, Guangdong, and returned to the Chinese mainland market. In 1985, the United States consumed
14 8836
Nice

In the toothpaste market, where old national brands such as China and Negro have been acquired or injected by foreign capital, Naais is one of the few domestic toothpaste brands that can survive. Today, the brand belongs to the headquarters of Naais Group, which is headquartered in Zhejiang Province, and is located in Hunan, Sichuan, Hebei and other cities
15 8046
Chinese

Zhonghua was originally a brand of Shanghai White Cat Group, and once dominated the domestic market in the 90s of the last century. Beginning in 1994, Zhonghua, which was in its golden age, was permanently leased by Unilever to use the brand, and now Zhonghua can almost be seen as Shanghai Union
16 6549
Saky Shuke

As one of the most complete professional oral care brands in China, Shuke, founded in 2006, is very young among many old brands such as China and Black, and its product style tends to be lively and free, which is loved by young consumers. Shuke teeth

2025 Toothpaste Brand Rankings

ARM&HAMMER 艾禾美 United States

Supersmile United States

SWISSDENT Switzerland

SENSODYNE 舒适达 United Kingdom

LION The Lion King Japan

Ora2 Haole Teeth Japan

DARLIE BLACK Guangdong

Cold acid spirit Chongqing

Crest United States

Colgate United States

Chinese Shanghai

Marvis Italy

Nice chekiang

LG Bamboo Salt Korea

Saky Shuke Guangdong

Yunnan Baiyao Yunnan

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