Officially launched in 2005, Yunnan Baiyao toothpaste was made by Yunnan Baiyao, a century-old pharmaceutical company, and was born at twice the price of foreign toothpaste brands such as Colgate and Crest. According to the "2018 Semi-Annual Report", as of May 2018, the market share of Yunnan Baiyao toothpaste was 18.1%, beating Colgate and Crest, the two major foreign brands, and the market share ranked second among domestic brands, second only to blacks.
 
Yunnan Baiyao toothpaste is added with the national secret formula "Baiyao active ingredient", which successfully creates the image of "Yunnan Baiyao toothpaste can treat bleeding gums". In 2018, Yunnan Baiyao toothpaste once again caused heated discussions due to the addition of tranexamic acid, a hemostatic drug. Whether it is white medicine activity or tranexamic acid that plays a role in hemostasis, if the gums bleed frequently, most of them are suffering from dental diseases and need professional treatment. Using a hemostatic toothpaste will effectively relieve the symptoms in a short period of time, but it is possible to mask the real cause of bleeding gums, miss the best time for treatment, and the right thing to do is to seek medical attention in time.
 
Although Yunnan Baiyao's toothpaste uses the same soft abrasive dicalcium phosphate dihydrate as the cold acid Lingxunkang model, and the cleaning power is in place, its full line of products does not contain fluoride ingredients that can effectively prevent tooth decay, and the price of a single piece ranges from 20-70 yuan, so it is not recommended to buy. It is important to note that toothpaste is only an aid to oral cleaning, not a therapeutic product, and functional toothpaste is not a substitute for dental treatment.