List of product brands > Personal care > Oral care > electric toothbrush > Electric toothbrush brand rankings Updated: 2025-02-21

2025 Electric Toothbrush Brand Ranking

[2025 Electric Toothbrush Brand Ranking] Relying on the big data of the whole network, the electric toothbrush brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of electric toothbrushes (in no particular order): OralB, PHILIPS, Panasonic, Lebond, Roaman, Saky, Soocas, Seago, Colgate, LION, If you are looking for what brand of electric toothbrush is good? This list of electric toothbrush brands is for your reference only.

TOP.1

OralB Germany

Oral-B was formed by the merger of the original American oral care brand Oral-B and the German small household appliance brand Braun, and was merged into Procter & Gamble with Gillette in 2005. Oral-B and Philips are separated, and together they occupy half of the domestic electric toothbrush market. Oral-B's expertise in the field of mechanical electric toothbrushes is recognized by the industry, from the first electric toothbrush to the most popular brand for dentists in the world, from the American Dental Association (ADA) professional model to the first place in the Edison Innovation Award for innovative products. In contrast to mainstream brands such as Takeoff Lipper, which use elongated brush heads similar to manual toothbrushes, Oral-B has always used a rotating round brush head design. The shape and mode of operation of this type of brush head means that it is aimed at cleaning a single tooth, which is more delicate than the conventional long brush head that swings up and down, but at the same time, it also requires higher user habits, precise operation, and low fault tolerance. At present, Oral-B's electric toothbrushes are divided into three series: 2D introductory cleaning, 3D professional care, and sonic care. Among them, the 2D series is the only pure mechanical model among the mainstream brands on the market...

1

Score

90

popularity

11685
TOP.2

PHILIPS Netherlands

With the acquisition of Sonicare, Philips has gradually taken a leading position in the field of sonic toothbrushes, becoming one of the leading brands. ACCORDING TO REVIEWS IN THE UNITED STATES, OLE B AND PHILIPS ARE THE STRONGEST CONTENDERS FOR THE CHAMPIONSHIP OF ELECTRIC TOOTHBRUSHES, COMPARED TO ORAL-B, PHILIPS IS SLIGHTLY INFERIOR IN CLEANING EFFICIENCY, BUT DOES A BETTER JOB IN COMFORT AND NOISE CONTROL, AND HAS A WIDER RANGE OF PRODUCTS. The electric toothbrushes currently on sale at Philips are all sonic vibration type, with a vibration frequency of up to 31,000 vibrations per minute. The product model number starts with HX followed by four digits, and the higher the number, the higher the product positioning. Philips has a wide range of electric toothbrushes, focusing on teeth whitening while ensuring basic cleaning, and the Diamond Clean Smart (referred to as the DC series) is commonly known in the industry as the 9 series, representing the highest level of Philips electric toothbrushes. The DC series is equipped with a diamond brush head with 3D cutting, excellent cleaning and whitening performance, and although the vibration frequency is lower than that of Oral-B, the cleaning power is still among the best in the industry. In addition to the Bluetooth APP guidance function, the DC series also adds the BrushSync intelligent brush head sensing function. The series is sold for...

2

Score

89

popularity

16827
TOP.3

Panasonic Japan

Panasonic plays a pivotal role in the field of global home appliances, and in the field of electric toothbrushes for small household appliances, Panasonic also has a history of more than 40 years of research and development, and has mature technologies that are not inferior to Oral-B and Philips in oral personal care. However, Panasonic electric toothbrushes are not strong in the domestic market, and the domestic new product update cycle is long, most of the models are only sold in Japan, and the pricing in China is high, so it is more recommended to buy overseas or buy locally in Japan. Compared with Oral-B and Philips, which focus on tooth surface care such as teeth cleaning and whitening, Panasonic mainly focuses on periodontal pockets (pathologically deepened gingival sulcus) care. The soft, fine-bristled brush head of only 0.02mm is unique to Panasonic, which is a major feature that distinguishes it from Philips and Oral-B, and is also the first choice for many consumers who pursue a gentle and comfortable brushing experience. EW-DL83 is Panasonic's representative product for professional periodontal pocket care, from the use of soft fine bristles with a height difference of 3mm, to the ultra-precise swing amplitude of 1mm, which helps to gently remove hidden stains in the periodontal pocket, coupled with more precise intelligent pressure control, it can minimize irritation to the gums during cleaning,...

3

Score

86

popularity

13487
TOP.4

Lebond Force Hong Kong

Libode has been focusing on electric toothbrushes for more than ten years, has the world's original constant movement technology, and is the technology leader of domestic electric toothbrushes. As a typical brand of flowers in the wall and fragrance outside the wall, Libode's products are exported to all over the world, but its popularity in China is far less than that of Oral-B, Philips and Panasonic, the three major foreign giants, and it is more sandwiched by the rising domestic hot brands, which is in a slightly embarrassing position. Fortunately, the quality of Libode's electric toothbrushes is excellent, which is enough to gain a firm foothold in the technical field of Chinese brands, and most of the Chinese brands after Panasonic are priced within 1,000 yuan, which is more in line with mass consumption and quite cost-effective. Libode's electric toothbrush has an amplitude of 31,000 times per minute, and adopts a 12-bow body design, which can better clean wisdom teeth and post-molars compared with the conventional straight body, and is also a representative brand in China that focuses on integrating Asian ergonomic design. The i5 is the star model of Libode's professional series, which won the China Good Design Award and the China Red Star Award in 2016. This toothbrush adopts an inverted capsule design, equipped with a patented blue light disinfection base, with a sterilization function, ...

4

Score

83

popularity

8985
TOP.5

Roaman Roman Guangdong

The electric toothbrush brands in the domestic market have been mixed up since they won it, although there are many old or popular players, but the brand awareness and market share are still difficult to develop. And to pick out so many domestic seed players who have the potential to impact the market, Roamam Roman must be on the list. Roman electric toothbrushes also have patents that are rare among Chinese brands, which have laid a technical foundation for the production of electric toothbrushes. After many new launches, the current vibration frequency of Roman electric toothbrush can reach up to 48,000 times / minute, which is the first electric toothbrush brand in China, ending the monopoly of high-frequency cleaning in the domestic market by Oral-B, and is the best choice for the pursuit of domestic high-frequency vibration toothbrush. The RM-ST8873 flagship version, which claims to have SPA-grade delicate teeth, provides five tooth cleaning modes, and is equipped with two functional brush heads, whitening and deep cleaning, and the price is 1299 yuan. However, as one of the few domestic electric toothbrushes priced at more than 1,000 yuan, RM-ST8873 does not have Bluetooth smart guidance similar to Oral-B, nor does it have original technologies such as Panasonic microcurrent cleaning technology, and it cannot support 1,000 yuan by brand premium alone...

5

Score

80

popularity

9349
TOP.6

Saky Shuke Guangdong

Saky Shuke is one of the most complete professional oral care brands in China, although it was only launched in 2015 that the first morning and evening sonic electric toothbrush G1 was launched, but with the excellent quality of domestic electric toothbrushes and the ability to bring goods, it gradually has a certain popularity and consumption base in the Chinese market. Unlike most Chinese brands that take the low-price route, Shuke's first electric toothbrush G1 has reached a price of 500 yuan, focusing on the concept of morning and evening protection, and the battery life of up to one month is outstanding among similar products. Unfortunately, although the G1 can reach 40,000 vibrations per minute at a frequency and has excellent cleaning performance, it also cannot avoid problems such as strong vibration and loud noise of the handle, and the stability and comfort still need to be improved. The most recommended brand is the G24, which won the Ruili Annual Beauty Award, with a price of about 400 yuan. Compared to the G1, the G24 has improved brush head quality and comfort, and is equipped with a pressure control system to better avoid damage to the mouth caused by excessive brushing. In addition to the two regular modes of morning and evening care, the G24 also has a 60-second quick cleaning mode, which is it...

6

Score

78

popularity

6007
TOP.7

Soocas Guangdong

Sushi is a sonic electric toothbrush brand under the Xiaomi ecological chain, which has received wide attention from the industry at the initial launch stage, and is known as the first electric toothbrush for young people because of its affordable price and fashionable and beautiful appearance. At present, Sushi only has three electric toothbrushes, X1, X3 and X5, which are a breath of fresh air among the dazzling models of other brands, and are very friendly to people with difficult choices. X5 is the latest model on sale in May 2019, compared with the previous X3, the amplitude frequency of X5 has been increased to 38600 times / minute, and the brush head has also been upgraded from one to three sensitive soft bristles, deep polishing and copper-free whitening, which can meet a variety of needs, but because it is still a low-cost one-time planting process, the brush head is flatter and has no ripple design, so there is still a gap between the cleaning intensity and mainstream brands such as Oral-B and Philips, and the accompanying 12-speed mode, brush head replacement reminder, The Bluetooth connection function is also difficult to support its price of more than 400 yuan, in comparison, the entry-level X1 and X3 are more recommended. X3 can be described as the representative work of Sushi, it is equipped with Bluetooth APP brushing guidance function, its accuracy...

7

Score

77

popularity

20105
TOP.8

Seago Sega chekiang

As the first brand in China to enter the sonic electric toothbrush industry and has independent intellectual property rights, the quality of the Sega electric toothbrush is passable, and the basic performance is remarkable. Saijia's electric toothbrushes are divided into three categories: Ruijie S series, Quick Clean E series, and Clean C series, and the brush head adopts 12 curved surface lamination, which is more convenient to penetrate into the depth of the teeth like Libode, and can be easily operated by older elders. The price of the whole line of products is not high, concentrated within 200 yuan, which is the first choice for cost performance among domestic electric toothbrushes. S9Excellent appearance and texture,It is the latest model of Saijia professional-grade S series,It is also the most expensive one,Price799element,Launched at the end of 2018,Compared with S8,S9The highlights are mainly in higher frequency、More power,At the same time, the battery life is also better,Business trip、Travel is more convenient。 As a representative product of the S series, the S8 dual-core movement has enough cleaning strength, and the five functional modes can meet the daily cleaning needs, priced at 599 yuan, which is undoubtedly the most recommended item of the brand at present. Entry-level...

8

Score

76

popularity

6673
TOP.9

Colgate United States

In the domestic manual toothbrush market, Colgate has an undoubted leading position, but it obviously has not invested too much in the development of electric toothbrushes, and it is still in the testing stage. Taking advantage of the rise of electric toothbrushes in China, Colgate launched an electric toothbrush in cooperation with Omron in Japan in a timely manner. However, the Omron movement used only has a vibration frequency of 25,500 vibrations per minute, which does not put much effort into cleaning efficiency, and is more suitable for people with sensitive teeth and those who pursue gentle cleaning. The slender body and low noise are the main features of Colgate's electric toothbrush, and the main C250 and C350 are both priced at about 400 yuan. Both use a fine-bristled brush head and only have one cleaning mode, the difference is the charging method. The C350 is smaller in diameter than the C250, weighs less than a No. 5 battery, and both are less than 50 dB in noise, making it an unmistakable choice for those who require light weight and noise. The entry-level 360 series focuses on the gentle cleaning of tongue coating and gums, although the price is only about 60 yuan, but the actual use process is noisy, the vibration is rough, the appearance of the fuselage is bulky, and the cleaning of teeth...

9

Score

74

popularity

17575
TOP.10

LION The Lion King Japan

Lion King is one of Japan's century-old daily chemical brands and one of the largest consumer goods companies, as well as a professional oral care brand in Japan. Like Colgate, Lion King is also based on manual toothbrushes in the field of toothbrushes, which was launched in 1993 and has occupied the first place in Japanese toothbrush sales for 14 consecutive years, but its popularity and popularity in the Chinese market are average. The electric toothbrushes of the Fine Tooth Cleaning series are very slim and dexterous, and they are easier to carry when installed with dry batteries. The shape of the fine tooth cleaning is almost the same as that of a manual toothbrush, the body weighs only about 20g, the vibration is only 9000 times per minute, and the noise is very small. But because of this, the cleaning performance of fine teeth is not strong enough, and it can only focus on the characteristics of gum care and meticulousness. Generally speaking, compared with other brands of entry-level electric toothbrushes, there is still a certain distance in cleaning efficiency. It has the advantage of being comfortable in the hand and easy to carry, making it suitable for entry-level users who value light weight but do not want too much cleaning performance. ...

10

Score

72

popularity

6700

Brand Included Brand Claim

List of related product brands

Top electric toothbrush brands

1 20105
Soocas

Sushi is a sonic electric toothbrush brand under the Xiaomi ecological chain, which has received wide attention from the industry at the initial launch stage, and is known as the first electric toothbrush for young people because of its affordable price and fashionable and beautiful appearance. At present, Sushi only has three models: X1, X3 and X5
2 17575
Colgate

In the domestic manual toothbrush market, Colgate has an undoubted leading position, but it obviously has not invested too much in the development of electric toothbrushes, and it is still in the testing stage. Taking advantage of the rise of electric toothbrushes in China, Colgate launched it in time with Japan
3 16827
PHILIPS

With the acquisition of Sonicare, Philips has gradually taken a leading position in the field of sonic toothbrushes, becoming one of the leading brands. THE AMERICAN REVIEW WEBSITE REVIEWS BELIEVES THAT ORAL-B AND PHILIPS ARE THE STRONGEST CHAMPIONSHIP CONTENDERS FOR ELECTRIC TOOTHBRUSHES, AND COMPARED TO ORAL-B, PHILIPS IS IN
4 13487
Panasonic

Panasonic plays a pivotal role in the field of global home appliances, and in the field of electric toothbrushes for small household appliances, Panasonic also has a history of more than 40 years of research and development, and has mature technologies that are not inferior to Oral-B and Philips in oral personal care. But Panasonic electric toothbrushes are the driving force in the domestic market
5 11685
OralB

Oral-B was formed by the merger of the original American oral care brand Oral-B and the German small household appliance brand Braun, and was merged into Procter & Gamble with Gillette in 2005. Oral-B and Philips are separated, and together they occupy half of the domestic electric toothbrush market. Oral-B in a mechanical electric toothbrush
6 9349
Roaman Roman

The electric toothbrush brands in the domestic market have been mixed up since they won it, although there are many old or popular players, but the brand awareness and market share are still difficult to develop. And to pick out so many domestic varieties that have the potential to impact the market
7 8985
Lebond Force

Libode has been focusing on electric toothbrushes for more than ten years, has the world's original constant movement technology, and is the technology leader of domestic electric toothbrushes. As a typical brand of flowers in the wall and fragrance outside the wall, Libode's products are exported to all over the world, but their popularity in China is far less than that of Oral
8 6700
LION The Lion King

Lion King is one of Japan's century-old daily chemical brands and one of the largest consumer goods companies, as well as a professional oral care brand in Japan. Like Colgate, Lion King is also dominated by manual toothbrushes in the field of toothbrushes, and in 1993, Fine Tooth Cleaner was launched, occupying Japanese toothbrushes for 14 consecutive years
9 6673
Seago Sega

As the first brand in China to enter the sonic electric toothbrush industry and has independent intellectual property rights, the quality of Saijia electric toothbrush is clear, and the basic performance is remarkable
10 6007
Saky Shuke

Saky Shuke is one of the most complete professional oral care brands in China, although it was not until 2015 that the first morning and evening sonic protection electric toothbrush G1 was launched, but with the excellent quality of domestic electric toothbrushes and the ability to bring goods, it gradually has in the Chinese market

2025 Electric Toothbrush Brand Ranking

OralB Germany

PHILIPS Netherlands

Panasonic Japan

Lebond Force Hong Kong

Roaman Roman Guangdong

Saky Shuke Guangdong

Soocas Guangdong

Seago Sega chekiang

Colgate United States

LION The Lion King Japan

List of related product brands

Top electric toothbrush brands

Soocas

Colgate

PHILIPS

Panasonic

OralB

Roaman Roman

Lebond Force

LION The Lion King

Seago Sega

Saky Shuke

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