Black is a toothpaste brand under Holly Chemical, which has participated in the formulation of China's national toothpaste standards. Founded in Shanghai, Holly Chemical expanded to other parts of Asia based in Hong Kong, and eventually set up a factory in Zhongshan, Guangdong, and returned to the Chinese mainland market. In 1985, Colgate, an American consumer goods giant, acquired half of the shares of Holly Chemical, but the black toothpaste is still operated independently by Holly Chemical, and the black toothpaste currently sold in the market is supplied by the Zhongshan factory.
 
Since 2012, the sales volume of black toothpaste has surpassed Colgate and Crest, and it has been firmly in the top spot in the Chinese toothpaste market for many years, and still occupies the first market share in Chinese mainland, and is the first brand of domestic toothpaste. Not only that, in Taiwan, China, blacks are almost the leading brands in the local toothpaste market, with a market share of more than 70% at one time, and even triggered a trend of imitation of other brands such as "green man" and "white" toothpaste.
 
In the 80s of the last century, black toothpaste almost monopolized the distribution channels of foreign brands in Southeast Asia, and Colgate had to wait until the capital was injected into the chemical industry to open up the Southeast Asian market at that time. At present, black toothpaste is still the leading toothpaste brand in many Southeast Asian countries, and the radiation rate in the Asian toothpaste market is amazing. However, due to the alleged racial discrimination of the brand name, even after Colgate's capital injection changed its original English name Darkie to Darlie, black toothpaste is still not welcomed in the European and American markets.
 
In terms of products, black toothpaste is well-known to consumers for its extremely cool and even spicy mint flavor, and most of its products focus on the positioning of "fresh breath", launching a series with a cool taste such as double mint, tea double health, refreshing heart, water freshness, etc., and extending to other effects such as ultra-white, anti-allergic, and specialized gum care. As a basic cleaning toothpaste, black people have stable quality, but the actual effect is not good in whitening and other derivative functions, for example, the ultra-white series uses the principle of temporary whitening of titanium dioxide adherence, which is not effective stain removal and whitening. In terms of price, the price of black toothpaste, which is also an open-shelf daily chemical product, is about 15-30 yuan, and the price of functional series such as specialized research is slightly higher than Colgate.
 
In terms of composition, the friction agent of black toothpaste is mostly dicalcium phosphate or hydrated silica, which is better than the common use of calcium carbonate particles Colgate brushing experience. However, due to the capital negotiations between Colgate and Hollywood Chemical, black toothpaste and Colgate toothpaste are essentially the same in terms of similar products with main functions. For example, the black gum care series is matched with Colgate's 360° all-effect gum care model, and even the taste is quite close, and its price is almost the same, and consumers can choose according to their own preferences.