Similar to Supersmile, SWISSDENT from Switzerland is also a professional whitening toothpaste brand founded by dentists, and all its products are made in Switzerland and subject to strict local quality control. SWISSDENT TOOTHPASTE FOCUSES ON MILD WHITENING EFFECT, AND HAS BEEN RATED AS A MILD TEETH WHITENING PRODUCT BY THE SWISS CONSUMER MAGAZINE KTIPP, AND OFFICIALLY ENTERED THE CHINESE AND AMERICAN MARKETS IN 2017.
 
The product line of SWISSDENT toothpaste is relatively simple, and currently only offers four types: White Care Red, Soft White Care Silver, Double Care Blue and Crystal Care Black, with little difference in the main ingredients, and the same as Marvis through different exterior color designs to enhance recognition. In the addition of fluoride, SWISSDENT adopts the method of adding fluoride, red and silver models contain fluorine, black and blue models do not contain fluorine, and the protection against dental caries should be reduced accordingly.
 
At present, most toothpastes on the market only indicate the composition of the friction agent used, and SWISSDENT toothpaste is one of the few toothpastes that indicate the friction value (RDA), the larger the RDA value, the more obvious the friction effect of the friction agent on the tooth surface, the American Dental Association (ADA) recommends that the RDA value of toothpaste should be less than 250, and the RDA value of SWISSDENT toothpaste is as low as 40, which shows that the wear rate of tooth enamel is smaller.
 
In terms of whitening efficacy, SWISSDENT toothpaste has a strong sense of science and technology, and the patented formula Nanoxyd® is mainly micronized calcium peroxide (0.1%) and fruit enzymes (papain and bromelain), among which the nano-scale calcium peroxide molecules that assume the main function are very small, which can produce a delicate and mild oxidation reaction with exogenous pigments, so as to achieve a bleaching effect. Auxiliary ingredients such as CoQ10 and vitamin E are not significantly effective in shaping healthy gums during short-term use.
 
SWISSDENT toothpaste is also recommended for dry brushing, because it does not contain irritating ingredients, and there is no need to rinse your mouth in time after brushing, so as to prolong the time that the active ingredients remain in the mouth and maximize the effectiveness of active ingredients such as whitening. However, SWISSDENT toothpaste is slightly bland in taste, inferior to Supersmile, which has a rich fruity flavor, and the taste of the bleaching ingredient is stronger when you first use it, so you need to be patient to get used to it. In terms of price, the 50ml SWISSDENT toothpaste is priced at 138 yuan, which is suitable for people who have requirements for whitening.