List of product brands > Personal care > Oral care > toothbrush > Toothbrush brand rankings Updated: 2025-02-21

2025 toothbrush brand rankings

【2025 Toothbrush Brand Ranking】Relying on the big data of the whole network, toothbrush brands selected according to toothbrush brand awareness, brand strength, word-of-mouth evaluation and sales popularity (in no particular order): LION, Colgate, EBISU, Crest, DARLIE, FROG, Saky, Ora2, Twin Lotus, Bejiajie, SENSODYNE, Navi, If you are looking for what brand of toothbrush is good? This toothbrush brand ranking list is for your reference only.

TOP.1

LION The Lion King Japan

With a history of more than 100 years, the Lion King was the first to use bristles with a tip diameter of only 0.02mm, accounting for 40% of the Japanese toothbrush market. Systema, CLINICA and D.Health are all oral care brands of Lion, and the total sales volume of Fine Tooth Jie ranked first in the Japanese toothbrush market from 2000 to 2017, and it is also the main brand produced and sold by Lion King in China. Unlike Colgate, Crest and other offline supermarkets as the main sales channels, Lion King has taken advantage of the rapid development of e-commerce channels in China and gained a high recognition in the toothbrush market in a short period of time. In the Chinese market, the most reflective of this feature is the Gum Care Series, which is small and chic, and can be flexibly brushed to all small corners, with 4100 0.01mm bristles that are soft and tough, suitable for pregnant women and other people with fragile gums. The anti-allergy toothbrush also has 0.01mm ultra-fine bristles, and the standard brush head can reduce the contact to sensitive areas due to the short bristles on the outer ring of the brush head. The price of gum care and anti-allergy series is 16.8 yuan. The bristles of other series are 0.02mm, with beautiful gums, delicate...

1

Score

82

popularity

19051
TOP.2

Colgate United States

Colgate is the only brand chosen by more than half of the world's population, with a higher market penetration rate than Coca-Cola, and its toothpaste accounts for nearly half of the world market. 360 is Colgate's flagship series, the bristles are arranged in a cup shape, and the middle part of the brush head is circled by nylon hair bundles or with soft rubber, the ring soft film is suitable for cleaning the tooth surface, and the nylon hair bundle is used to penetrate deep between the teeth, and the combination is very diverse. Colgate has basically completed the product layout of the American toothbrush market with this series. Due to the influence of usage habits, Chinese consumers are not highly receptive to special-shaped bristles, the 360 series models in the Chinese market are less than those in the United States, and the standard brush head is Zhuo Xiao Yaojie, Huandong Yaojie and Total Clean Toothbrush, and there is little difference between the models, and consumers who want to try cup bristles can choose a single Zhuo effective gum care with a lower price, which is about 14 yuan. The average purchase price of the combination of Huandong Yaojie and comprehensive cleaning toothbrush is also about 15 yuan. Colgate's flat-faced toothbrush is cheap...

2

Score

81

popularity

20213
TOP.3

EBISU Huibaisch Japan

Along with Lion King and Sunstar, Huibaishi is one of the three largest manufacturers of oral hygiene products in Japan, and is more focused on the field of oral hygiene than Lion. In 1896, he began making toothbrushes, and has won many Good Design Awards in Japan. However, Hui Baishi entered China late, and the most well-known wide series was only launched in 2011, and its popularity and market share in China are obviously not as good as that of Lion King. Different from the small and thin compact brush head of Lion King, Huibaishi takes the route of widening the brush head, and its toothbrush product layout is mainly based on the wide series, supplemented by the small head series, bright white series, and pregnant women's sensitive series. The wide series is divided by the number of toothbrush holes, mainly 41 holes, 48 holes and the latest 65 holes, the same number of holes and the number of bristles in the row, can be distinguished by the number of tens on the brush handle, the more columns, the wider and shorter the brush head. Although the wide brush head improves cleaning efficiency, it also impairs flexibility in the mouth, making it difficult for people who are used to small brush heads to get used to it for a while, and the details are difficult to clean. Since its toothbrushes are all produced in Japan, the price of a single toothbrush is about 20 yuan, and...

3

Score

79

popularity

7751
TOP.4

Crest United States

Crest beat Colgate for decades with the world's first fluoride toothpaste toothpaste, but this advantage did not last long, and in 1998 it was defeated by Colgate again. Globally, Crest mainly produces toothpaste, and its layout in toothbrushes is not as good as Colgate. Crest and Oral-B together form P&G's oral care division, and in foreign countries, Crest and Oral-B have a clear division of labor, also for the 3D White series, Crest is responsible for the launch of toothpaste, and Oral-B produces toothbrushes. Oral-B was founded as a manual toothbrush, with a distinctive product that is characterized by cross-alignment and indicative bristles. In order to unify the layout, P&G has sold Oral-B manual toothbrushes in China to Crest, and Oral-B is mainly responsible for the electric toothbrush market. As a result, Crest's flagship products, Velvet 7 Performance, are actually derived from Oral-B, with only the brand name, packaging, and color changed. Quanyou 7 Effect, Velvet Series, 3D Dazzling White Series and Ultra Fine and Flexible Series are the main manual toothbrush products sold by Crest in China. 7 Benefits...

4

Score

78

popularity

9424
TOP.5

DARLIE BLACK Guangdong

In the Chinese oral care market, Black is one of the few local Chinese brands that can compete with Colgate. In 2012, the market share of black toothpaste surpassed Colgate and Crest to become the first in the Chinese market, and it also has a large market share in Southeast Asia. Although the main product is toothpaste, blacks are also quite strong in the field of toothbrushes, adult toothbrushes mainly have excellent cleaning, whitening series, gum protection and anti-allergy care series, deep cleaning series and source wood series, many and complete products, almost covering major supermarkets, but e-commerce sales products are limited, and they are all soft bristles, and there are not many options. Some black toothbrushes are more similar to Colgate and Oral-B, such as the charcoal rotation double clean with cross-arranged bristles, and the gum care series smart gum care toothbrush that uses indicator bristles, but the price is more advantageous, and the average price of the combination is less than 10 yuan. The black main carbon silk antibacterial toothbrush, excellent clean series all contain carbon elements, in fact, whether it can play a claimed effect needs to be questionable, whether it is the carbon silk rotary cleaning of the flat bristles or the carbon rotation double cleaning of the cross bristles, it can be used as an ordinary toothbrush, carbon rotation double cleaning...

5

Score

76

popularity

8088
TOP.6

FROG 青蛙 Guangdong

Founded in 1993, frog has developed China's first children's toothbrush. Today, with a market share of 13.6%, frog can be called the first brand of children's toothbrushes in China, and its adult toothbrushes also have a high coverage rate in supermarkets. The position of frogs in the field of children's toothbrushes does not conflict with the development of adult toothbrushes, and its adult toothbrushes are divided into 7 series. The soft care series, gum care series and the story series are all equipped with soft bristles, among which the gum care series 105B has the lowest price, with a unit price of less than 2 yuan, and the slightly higher price of the soft care series 971 is priced at about 7 yuan. The design of the Monogatari series is more feminine, the price of a single piece is between 4-7 yuan, and the 511 and 678 brush handles add elements such as rabbits and bow skirts, but the practicality is not strong. Unlike other brands of soft-bristled toothbrushes online, the frog ultra-clean series and men's series are both medium-haired, with prices ranging from 3 to 5 yuan, which is suitable for consumers with strong gum tolerance and quick brushing. The soft net series is the highest selling product line of frogs, about 12 yuan apiece, no matter the bristles, the brush handle is not too brilliant, in addition, so that...

6

Score

75

popularity

15465
TOP.7

Saky Shuke Guangdong

In terms of the coverage of traditional supermarket channels, Shuke may not be as good as Colgate, Black and other brands, but it pays attention to oral health services, and launched the first "2017 China Children's Oral Care White Paper", becoming one of the fastest-growing brands in China's oral care field. There are not many manual toothbrushes sold online by Shuke, all of them are soft bristles, the brush head is of moderate size, and most of the price of a single toothbrush is about 5 yuan. The carbon gold toothbrush and the multi-dimensional series are cross-arranged bristles, the multi-dimensional series is divided into domestic multi-dimensional whitening and Korean-made multi-dimensional toothbrushes, multi-dimensional whitening and charcoal gold toothbrush bristles are 15 cross-arrangement, but there is a difference in color, the price is 5 yuan. The multi-dimensional toothbrush made in Korea is an X-shaped cross-bristle, the price is close to 20 yuan, and the brush handle is more rounded and non-slip than the domestic multi-dimensional whitening. The three rows of bristles of the orthodontic toothbrush are concave, and the middle row of bristles is harder than the two sides, making it easier to clean the brackets of the braces, so the price is slightly higher, close to 9 yuan. However, the log series, which has the same price as it, has a mediocre performance, with a thinner wooden brush handle and no non-slip, and a poor grip. Consumers who prefer a small brush head can choose...

7

Score

74

popularity

14354
TOP.8

Ora2 Haole Teeth Japan

One of the oral care brands of Japan's Sunstar Group, mainly for young women in their 20s and 30s, producing toothpaste, toothbrushes, mouthwashes, etc., its bright white and clear color toothpaste has been the first in sales in the Japanese whitening toothpaste segment for 11 consecutive years. Bright white and clean color, top ultra-fine hair toothbrush and spiral bristle are the only three toothbrushes of Haole Tooth, with fresh shape and color matching style, and the main small-size brush head, all with a length of 20mm, is a common size of children's toothbrush, brushing teeth is more time-consuming, suitable for consumers who carefully clean every tooth. The spiral bristle toothbrush is equipped with medium bristles, which will be stiff and not very comfortable to use. Bright white and ultra-fine toothbrushes are available with soft bristles and medium bristles, and the minimum single price for a set is about 14 yuan. However, due to style restrictions, its brush handle has high transparency, lacks obvious anti-slip measures such as soft rubber, and only the hand part has a frosted design, which may be slightly slippery when stained with toothpaste foam, and the thinner brush handle is also more inconvenient to hold. ...

8

Score

73

popularity

6405
TOP.9

Twin Lotus 双莲 Thailand

Thailand's No. 1 brand of herbal products, its founder developed Thailand's first herbal toothpaste, opening up the market in this field. Shuanglian's daily chemical industry includes three business units: oral care such as herbal toothpaste and toothbrush, body care and hair care products, and its products are also highly regarded by the Thai royal family. Shuanglian's toothbrushes are all spiral filaments, which are made of three nylon filaments in spiral, but the cleaning power is not much different from ordinary brush filaments. In addition, its toothbrushes are mainly non-sharpened filaments, only the single-tipped, double-cusped toothbrushes and high-density brushing series of the Moli series are equipped with sharpened filaments, and the tip diameter of the sharpened filaments is thinner, and the tip diameter of the sharpened filaments of general oral brands can reach 0.01mm, which is easier to clean between teeth than non-sharpened filaments. The price of a single piece of Moli series is 22 yuan, the difference between single tip and double tip is that both tips are sharpened wires, and single-tip is equipped with two kinds of bristles, sharpened wire and non-sharpened wire, with different internal and external heights, taking into account the gap between teeth and the surface of teeth. However, the spiral brushed toothbrush, which is also part of the Moli series, is equipped with non-sharpened flat bristles, which has weak cleaning power. The high-density brushing series is also a single-tip toothbrush, and it is divided into male and female models, mainly...

9

Score

72

popularity

19029
TOP.10

Double clean Jiangsu

Listed on the A-share market in early 2018, Bejajie is one of the few listed oral care companies in China. It started with ODM foundry, Shuke, Lengshuling, Yunnan Baiyao are its main customers, despite the development of its own brand, Beijiajie is still too dependent on ODM and overseas markets, and the market share of its own brand is not high. Due to the processing and manufacturing, parity can be said to be the advantage of double cleaning, its toothbrushes are mostly sold in sets in e-commerce channels, and the average price of a single is mostly below 5 yuan, such as periodontal special care type and dazzling crystal type are 12 and 10 family packs respectively, the unit price is about 1.6 yuan, the bristles are soft, and the comfort is also good, which can be used by guests at home. The double cleaning toothbrush can be mainly divided into charcoal fresh, nano antibacterial series, couple series and other functional series, among them, the couple series is more expensive, the average price of a single is more than 10 yuan, but the main difference between it and other series is the brush handle, the design is fancy, not practical, compared with the price is not brilliant. The nano antibacterial series is equipped with TPU soft rubber wool, which also has the problem of weak cleaning strength. The Charcoal Fresh series is equipped with black charcoal bristles, but its Xuan...

10

Score

71

popularity

20583
TOP.11

SENSODYNE 舒适达 United Kingdom

In 1961, Comfort was the first to introduce anti-allergenic toothpaste, and with this flagship product, it now has a market share of nearly 20% in the U.S. toothpaste market, ranking third after Colgate and Crest. But unlike Colgate and Crest, the focus of Comfort's products has always been on anti-sensitive toothpaste, and there are fewer toothbrush products. At present, there are only three toothbrushes: Complete Protection, Precision and Search. Compared to Search, the Toothbrush has a thick, rounded handle with a soft rubber grip for a better grip, and both the Cover Protection and Gentle Care have diamond-shaped brush heads with a narrower tip that makes it easy to clean deep into the mouth. The all-round protection is a concave bristle surface that is high on the outside and short on the inside, and the brush head has an inclination of 15, which is more flexible when brushing the inner tooth surface and the back of the mouth, and the price of a single stick is 24 yuan. The price of gentle care is slightly lower, 19 yuan a piece, the bristles are elastic enough, and the cleaning power is strong, but the overall comfort is not as good as all-round protection. ...

11

Score

70

popularity

14985
TOP.12

Na'vi chekiang

Founded less than 20 years ago, Na'vi is a very young oral care brand, relying on the development of soft rubber bristle antibacterial toothbrushes, its sales in 2015 were close to 300 million yuan, which can be described as rapid development. Generally, oral care brands are mainly nylon toothbrushes, and a few are supplemented by TPU soft rubber bristles, while Navi's entire line is equipped with TPU soft rubber bristles, the bristles and brush heads are integrally formed, there is no hair planting pore size, and it is easy to clean between the brush filaments, and it is not easy to hide dirt and dirt. In addition, TPU bristles are not as easy to wear as nylon filaments, and they are soft and comfortable, and it is not easy to cause gum bleeding when brushing, but the elasticity of soft bristles is not as good as nylon bristles, and the tip diameter is difficult to reach the level of 0.01mm of nylon filaments, and the overall cleaning strength is weak. Manifesto of Youth, Meilun and Meihuan are the three main series of Nami, and there is no significant difference in bristles. Different from the Youth Declaration series, Meilun and Meihuan series brush handles have soft rubber anti-slip, the brush handle is moderately thick, and the grip is better, however, the price of the Youth Declaration series is also relatively low, and the unit price is mostly below 10 yuan. There are three main sizes of Norm's brush heads: S, M, and L.

12

Score

69

popularity

12194

Brand Included Brand Claim

List of related product brands

Top toothbrush brands

1 20583
Double clean

Listed on the A-share market in early 2018, Bejajie is one of the few listed oral care companies in China. It started as an ODM foundry, Shuke, Lengsouring, and Yunnan Baiyao are its main customers, despite the development of its own brand, Beijiajie is still too dependent on ODM and overseas markets, independent
2 20213
Colgate

Colgate is the only brand chosen by more than half of the world's population, with a higher market penetration rate than Coca-Cola, and its toothpaste accounts for nearly half of the world market
3 19051
LION The Lion King

With a history of more than 100 years, the Lion King was the first to use bristles with a tip diameter of only 0.02mm, accounting for 40% of the Japanese toothbrush market. Systema, CLINICA and D.Health are all Lion's oral care brands, and Fine Tooth Cleaner ranked first in total brand sales from 2000 to 2017
4 19029
Twin Lotus 双莲

Thailand's No. 1 brand of herbal products, its founder developed Thailand's first herbal toothpaste, opening up the market in this field. Shuanglian's daily chemical industry includes three business units: oral care, body care and hair care products such as herbal toothpaste and toothbrush, and its products are also available
5 15465
FROG 青蛙

Founded in 1993, frog has developed China's first children's toothbrush. Today, with a market share of 13.6%, frog can be called the first brand of children's toothbrushes in China, and its adult toothbrushes also have a high coverage rate in supermarkets. Frog on the ground in the field of children's toothbrushes
6 14985
SENSODYNE 舒适达

In 1961, Comfort was the first to introduce anti-allergenic toothpaste, and with this flagship product, it now has a market share of nearly 20% in the U.S. toothpaste market, ranking third after Colgate and Crest. But unlike Colgate and Crest, the focus of Comfort's products is one
7 14354
Saky Shuke

In terms of the coverage of traditional supermarket channels, Shuke may not be as good as Colgate, Black and other brands, but it pays attention to oral health services, and launched the first "2017 China Children's Oral Care White Paper", becoming one of the fastest-growing brands in China's oral care field.
8 12194
Na'vi

Founded less than 20 years ago, Na'vi is a very young oral care brand, relying on the development of soft rubber bristle antibacterial toothbrushes, its sales in 2015 were close to 300 million yuan, which can be described as rapid development. Generally, oral care brands are mainly nylon toothbrushes, with a few supplements
9 9424
Crest

Crest beat Colgate for decades with the world's first fluoride toothpaste toothpaste, but this advantage did not last long, and in 1998 it was defeated by Colgate again. On a global scale, Crest
10 8088
DARLIE BLACK

In the Chinese oral care market, Black is one of the few local Chinese brands that can compete with Colgate. In 2012, the market share of black toothpaste surpassed Colgate and Crest to become the first in the Chinese market, and it also has a large market share in Southeast Asia. The main product
11 7751
EBISU Huibaisch

Along with Lion King and Sunstar, Huibaishi is one of the three largest manufacturers of oral hygiene products in Japan, and is more focused on the field of oral hygiene than Lion. In 1896, he began making toothbrushes, and has won many Good Design Awards in Japan. But Huibaishi entered China later, the most
12 6405
Ora2 Haole Teeth

One of the oral care brands of Japan's Sunstar Group, mainly for young women in their 20s and 30s, producing toothpaste, toothbrushes, mouthwashes, etc., its bright white and clear color toothpaste has been the first in sales in the Japanese whitening toothpaste segment for 11 consecutive years. Bright white color, ultra-fine hairy teeth at the tip

2025 toothbrush brand rankings

LION The Lion King Japan

Colgate United States

EBISU Huibaisch Japan

Crest United States

DARLIE BLACK Guangdong

FROG 青蛙 Guangdong

Saky Shuke Guangdong

Ora2 Haole Teeth Japan

Twin Lotus 双莲 Thailand

Double clean Jiangsu

SENSODYNE 舒适达 United Kingdom

Na'vi chekiang

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