Born in Italy, Marvis toothpaste is a special care product for British Airways first-class passengers, and of course, it is better known as the "Hermès of toothpaste". In fact, Marvis toothpaste stands out from other foreign brands thanks to its recognizable packaging and taste.
Marvis was founded with the intention of developing a mint toothpaste for smokers to remove smoke stains and whiten teeth, but the initial market response was mediocre until 1997, when it was acquired by Ludovico Martelli Srl, and gradually became a global brand with its retro packaging and stylish brand positioning. Today, Marvis can be found in the toothpaste market in more than 40 countries.
The packaging design of Marvis toothpaste is full of strong retro style, imitation aluminum tube shell with medieval font print, hexagonal lid edge printed with floral embossing, and the opening uses the most traditional spiral opening design, the appearance is quite recognizable. The Marvis toothpaste outlet is much thinner than the toothpaste tube itself, in addition to effectively controlling the amount of extrusion, it also has excellent sealing, and even does not need aluminum paper sealing, which is a high level in packaging manufacturing process.
Marvis' toothpaste comes in 7 different flavors, each with a color that matches the taste. In fact, the main ingredients of the 7 different flavors of toothpaste are similar, and the biggest difference is the different flavors added. Marvis toothpaste uses aluminum hydroxide, which is often used in dental polishing, as a friction agent, which can remove some exogenous pigments to a certain extent, but also uses titanium dioxide adhesion ingredients to enhance the effect of visual whitening in a short time. In addition, the absence of fluoride, a basic moth-proof ingredient, is enough to show its biggest shortcoming, and the protection against tooth decay is not even as good as the regular fluoride toothpastes of Colgate and Crest.
The biggest feature of Marvis toothpaste and packaging is that it has a rich selection of flavors, mint is the signature flavor that every must, and it is paired with unconventional flavors such as jasmine, licorice, ginger, cinnamon to flaunt its own special taste. In the actual experience, the white creamy paste particles are delicate, the foam content is low, and the different flavors are obviously reflected in the stimulation at the beginning of the mouth, and the cooling feeling after oral adaptation is not much different. Purple jasmine and silver classic are milder in taste, while orange ginger and red cinnamon are slightly cooler and can be chosen according to your taste preferences.
Generally speaking, Marvis toothpaste of about 50 yuan is understandable in terms of appearance and taste freshness, and if you just want to pursue a novel taste, it will be a more popular choice. However, in terms of actual efficacy, Marvis toothpaste has not been able to match the price, and the lack of fluoride in the whole line is a major shortcoming, and it is not recommended for long-term use even for people with oral health.