List of product brands > Personal care > Oral care > dental floss > Dental floss brand rankings Updated: 2025-02-21

2025 dental floss brand rankings

【2025年Dental floss brand rankings】依托全网大数据，根据dental floss品牌知名度、品牌实力、口碑评价以及销量popularity评选出的dental floss品牌（排名不分先后）：OralB、LION The Lion King、DenTek、Johnson & Johnson 强生、GUM 全仕康、Plackers、3M、Saky Shuke、Woman's Caring 奈森克林、Watsons、如果您正在查询dental floss什么牌子好？本dental floss品牌排名榜单仅供您作为借鉴参考。

TOP.1

OralB Germany

Dental floss can effectively clean the adjacent surface of the tooth that the toothbrush cannot reach, and its appearance can be called a revolution in the way of teeth cleaning, which has been very popular in developed countries in Europe and the United States, but few people use it in China. According to Statista, 228.42 million people in the United States used dental floss in 2018, accounting for 69.4% of the total. In the U.S. dental floss market, Oral-B dominates the market with a 31% market share, and as a professional oral care brand under Procter & Gamble, Chinese consumers are all too familiar with it. Oral-B's main products include toothbrushes, toothpaste, mouthwashes and dental floss. Compared with electric toothbrushes, which occupy most of the Chinese market, there are not many types of dental floss products, and the micro wax dental floss body of the essential series is very thin, which is easy to remove during use, and the packaging box can not observe the remaining dosage, and the overall performance is unsatisfactory, while the Glide series is worth recommending. The Glide series of dental floss is made of PTFE material. PTFE, also known as Teflon thread, is about 2 times smoother than polymer thread and 10 times that of polyester thread. Should...

1

Score

80

popularity

16860
TOP.2

LION The Lion King Japan

Lion King is a century-old daily chemical brand and the largest consumer goods company in Japan, and is known as the two aces of oral care in Japan along with SUNSTAR Group. Since 2011, Lion King has leveraged the Chinese market through e-commerce channels, and the public has long been familiar with its oral care brands such as Fine Teeth and Tooth Lijia. Oral care products are the primary development object of Lion King, accounting for 90% of revenue, and its dental floss is also a product that is worth repurchasing. Lion King has two series of dental floss, Tooth Lijia and DENT, both of which are made of nylon. In the 80s of the 19th century, people used waxed silk thread to clean their teeth, until the development of nylon thread during World War II, which replaced silk thread and became the dominant dental floss market today. Nylon is tight and wear-resistant, and its mechanical properties are between polymer thread and polyester thread, which is a cost-effective thread, but it also has the disadvantage of not being smooth enough, so Lion's dental floss has been waxed, which is easier to slide into the gap between the teeth and has a better use experience. The Lion King also has an efficient cleaning power, and the expanded dental floss is its patented product. Both the dental floss and the DENT series are inflated dental floss, and when they encounter saliva, they will immediately swell...

2

Score

79

popularity

16643
TOP.3

DenTek United States

In the 2018 market survey of Americans' favorite dental floss brands, Detech ranked in the top five. Founded in 1985, the American company specializes in the production of dental floss, interdental brushes, dental guards and other oral care products. In the field of dental floss, Detech only produces dental floss sticks, and its product line is relatively rich, in addition to adult series, children's series are also involved. Detek has more than 10 types of dental floss sticks, each of which has a fluoride coating. Fluoride can prevent tooth decay is one of the achievements of preventive dentistry in the 20th century, fluoride toothpaste has been shown to be effective in preventing tooth decay, and the American Academy of Pediatric Dentistry also states that fluoride toothpaste can be used as soon as the child erupts the first tooth. As an aid to the toothbrush, the cleaning effect of dental floss is also unquestionable. Detek Complete Clean is a multi-functional dental floss, in addition to the head cleaning and tongue scraping functions, the tail of the handle can also be used as an interdental brush. It has a thin and round body, and adopts the smoothest...

3

Score

77

popularity

19148
TOP.4

Johnson & Johnson 强生 United States

In the 80s of the 19th century, after the commercialization of dental floss, Johnson & Johnson obtained the first patent for dental floss, which was made of the same material as the medical suture silk at the time. In 1972, Johnson & Johnson launched the oral care brand REACH, selling toothpaste, toothbrushes, mouthwashes and dental floss products, and its share of the Japanese dental floss market is also among the highest. Johnson & Johnson dental floss can be divided into mass series and high-end series. Volkswagen's REACH business in the Asia-Pacific region was acquired by South Korea's LG in 2016, and LG's version of REACH dental floss is currently available in China. The high-end series Gentle GUM Care, ULTRACLEAN, Cool Mint, Healthy White, and Total Care have all been transferred to Johnson & Johnson's brand Listerine, and the products have not changed, but the packaging has been updated. REACH dental floss is available on major e-commerce platforms, but at present, Listerling dental floss has not been officially introduced in China. REACH is Johnson & Johnson's basic series of dental floss, which is made of the same cost-effective nylon material as Lion King. Nylon threads are firm and wear-resistant, but not smooth enough, and are usually waxed to improve the astringency of the thread, so it is recommended to use waxed REACH dental floss. The floss cord is wide and flat, and inflated...

4

Score

76

popularity

5471
TOP.5

GUM 全仕康 Japan

In Japan, the SUNSTAR Group and the Lion King are the two trump cards of oral care. GUM is the most prestigious oral care brand of the SUNSTAR Group, and it is very popular for its special efficacy positioning to prevent periodontal disease, and it has the largest sales volume in Japan. The brand, which was previously mainly sold to medical institutions, is now focusing on the Chinese market. GUM dental floss is more diverse than Lion King, which can meet a variety of needs, but the performance of single products is uneven. GUM dental floss is divided into Japanese and American floss. Japan is the WAX series, in which the ultra-fine wax dental floss is too thin, and the cleanliness is generally easy to strangle, compared to the WAX expanded dental floss, the expanded dental floss is the same as the lion king tooth Lijia is made of nylon, the wax model is more smooth than the wax-free model embedded in the tooth gap, and it is not easy to break and draw, but the lion king's patented expanded structure has stronger cleaning power, and it also has a mint smell, the WAX series are colorless and odorless dental floss, and you can choose GUM if you are used to using odorless dental floss. WAX Expanded Floss is easy to buy, and the price of each box of 40 meters is around 48 yuan. The Japanese GUM dental floss is made of nylon, while the American is more abundant. Easy Thre...

5

Score

73

popularity

19958
TOP.6

Plackers United States

Plackers is a well-known oral care brand in the United States, and is sold in most chain stores such as Walmart, CVS, Walgreens, Dollar Tree and Kroger. Plackers dental floss wins with its unique material and design, which also sets it apart from other brands. Like Detech, Plackers only makes dental floss sticks, using a patented product called Tufloss, rather than polyester, nylon, polymer slip wire or TPFE that are commonly found on the market. The dental floss sticks made of Tufloss are wear-resistant and strong, and one is enough to clean the entire mouth. Unlike regular adult dental floss, the Plackers dental floss stick has a toothpick embedded design at the end of the handle, which only flips the toothpick out when needed, which is not only safer, but also has a wider grip and a better grip. There are a total of 8 types of Plackers dental floss, and the most recommended ones are the Twin-Line and Kids. The Twin-Line is the best cleaning from Plackers, with a two-line design that doubles the cleaning efficiency and avoids puncturing the gums with too much force. The Kids model is designed on the box where the floss sticks are stored...

6

Score

72

popularity

6510
TOP.7

3M United States

If it weren't for the market for purification products that have been spawned by poor air conditions in recent years, it would have been difficult for Chinese consumers to know that there are still diversified technology companies like 3M in the world. Since its birth in 1902, 3M has been involved in industrial, medical, security, consumer goods and other fields, with more than 55,000 products and revenue of $32 billion in 2017. 3M is not a professional oral care brand, and dental floss is only a very small branch, with only two types, adult smooth dental floss and child-safe dental floss, but material innovation is 3M's strength, and this advantage is also applied to dental floss. 3M dental floss sticks are made with polymer slip wire. Wear-resistant and smooth, and finer under the same holding force are the two major characteristics of polymer slip wire, which is very suitable for small tooth gaps. Compared with Watsons and Nessenklin polyester dental floss sticks, 3M dental floss sticks are made of better materials, which are smooth to use and not easy to crack, and have a better experience. The children's dental floss stick has changed the toothpick design at the tail to a cute animal shape, and 8 animals and 4 colors are available, which is not only safe, but also reduces the resistance of children to contact the dental floss stick for the first time. Previously speculated...

7

Score

69

popularity

6905
TOP.8

Saky Shuke Guangdong

In the field of emerging Chinese brands, Shuke has ranked first in the development and growth rate of the industry for 9 consecutive years, with sales of 4 billion yuan in 2017, and Shuke Baby for children has won the first market share in first- and second-tier cities. In order to expand brand awareness, Shuke has joined hands with Beckham, Wu Yifan, and Li Bingbing to endorse it. Shuke dental floss meets the basic cleaning requirements, but it doesn't stand out in terms of materials and design, but the price is satisfactory. Shuke products are mainly dental floss sticks, and also do dental floss. Shuke bamboo charcoal dental floss stick has a high degree of attention, and it is claimed to be able to absorb oral odor. Bamboo charcoal does have an adsorption effect on sulfide, but there is more than one kind of oral odor substance, hydrogen sulfide, and the content of bamboo charcoal in dental floss is unknown. Flat wire dental floss stick and bamboo charcoal dental floss stick are very similar, but the concept of bamboo charcoal is missing, and the price is cheaper, which is more worth buying in comparison, a box of 50 sticks, only 13 yuan. Although this type of dental floss is made of polymer slip wire, the thread body is wider, which is more suitable for people with large tooth gaps. Shuke dental floss is also made of polymer slippery...

8

Score

67

popularity

5973
TOP.9

Woman's Caring 奈森克林 Taiwan

Naison Klin is the No. 1 brand of interdental brushes in Taiwan, and entered the mainland market in 1998. With the surge of e-commerce in mainland China, Nathan Klin has also kept up with this wave of trends, and in the 2018 FMCG sales ranking released by JD.com, Nathan Klin has become the biggest winner in the dental floss stick market. Nesenklin mainly produces dental floss sticks, and there are fewer styles of dental floss rolls. The fine slip floss is the thinnest and the weakest cleaning power, and the slippery is slightly thicker than the fine slip type, and the cleanliness is also a little better. Both are made of polymer slip wire, which is very thin and has a relatively smooth sense of use. The difference is that the fine slippery dental floss stick is packaged separately, which is easy to carry out, and the price is more expensive, the reference price of a box of 50 pieces is 20 yuan, while the 60 pieces of slippery dental floss sticks are only 8.5 yuan. The flat wire dental floss stick and the high-tensile flat wire dental floss bar body are made of polyester, which has good elasticity, is relatively tight under natural conditions, and has good cleaning strength. But the disadvantages are also obvious, it is not wear-resistant, easy to break the thread and fluff, this kind of dental floss is more suitable for people with large gaps. The flat wire floss bar has a wider body than the high-tensile model, and the cleaning power is also the strongest.

9

Score

65

popularity

12177
TOP.10

Watsons Hong Kong

A.S. Watson was the first personal care chain to build its own brand, and its personal care business contributed 3.6 billion yuan in sales to the brand in 2015. At Watsons, you can buy almost any personal care product, and there are more types of dental floss. Due to its ease of purchase and low price, Watson's dental floss is also quite popular in the market. A box of 50 Watsons dental floss sticks is usually priced within 10 yuan. Being able to achieve such a low price is related to the cost of its materials. Watson's dental floss is mostly made of polyester, the polyester thread itself is cheap and low-cost, and it is the most common dental floss material in domestic supermarkets or Taobao markets. Among Watsons' many dental floss, the fine and deep cleaning dental floss sticks stand out because of the use of polymer sliding wire, which is also the most recommended one of Watsons, which is smoother and more wear-resistant than round wire dental floss sticks made of polyester. In addition to the conventional dental floss, Watsons' 2-in-1 dental floss is also worth mentioning, which adopts the design of the dental floss stick and the interdental brush in one, which is suitable for wearing dental appliances or artificial ...

10

Score

62

popularity

15496

Brand Included Brand Claim

List of related product brands

Top list of popular dental floss brands

1 19958
GUM 全仕康

In Japan, the SUNSTAR Group and the Lion King are the two trump cards of oral care. GUM is the most prestigious oral care brand of the SUNSTAR Group, and it is very popular for its special efficacy positioning to prevent periodontal disease, and it has the largest sales volume in Japan. The brand was previously the main face
2 19148
DenTek

In the 2018 market survey of Americans' favorite dental floss brands, Detech ranked in the top five. Founded in 1985, the American company specializes in the production of dental floss sticks, interdental brushes, dental guards and other oral care products, although it was not the first brand to invent dental floss sticks
3 16860
OralB

Dental floss can effectively clean the adjacent surface of the tooth that the toothbrush cannot reach, and its appearance can be called a revolution in the way of teeth cleaning, which has been very popular in developed countries in Europe and the United States, but few people use it in China. Statista data shows that 228.42 million people in the United States used dental floss in 2018.
4 16643
LION The Lion King

Lion King is a century-old daily chemical brand and the largest consumer goods company in Japan, and is known as the two aces of oral care in Japan along with SUNSTAR Group. Since 2011, Lion King has leveraged the Chinese market through e-commerce channels, and the public has invested in its oral care products such as Fine Tooth Cleaner and Tooth Lijia
5 15496
Watsons

A.S. Watson was the first personal care chain to build its own brand, and its personal care business contributed 3.6 billion yuan in sales to the brand in 2015. At Watsons, you can buy almost any personal care product, and there are more types of dental floss. Because of the convenience of purchase and low price, Watson
6 12177
Woman's Caring 奈森克林

Naison Klin is the No. 1 brand of interdental brushes in Taiwan, and entered the mainland market in 1998. With the surge of e-commerce in mainland China, Nathan Klin has also kept up with this wave of trends, and in the 2018 FMCG sales ranking released by JD.com, Nathan Klin has become the biggest winner in the dental floss stick market.
7 6905
3M

If it weren't for the market for purification products that have been spawned by poor air conditions in recent years, it would have been difficult for Chinese consumers to know that there are still diversified technology companies like 3M in the world. Since its inception in 1902, 3M has been involved in industrial, medical, safety and consumer products
8 6510
Plackers

Plackers is a well-known oral care brand in the United States, and is sold in most chain stores such as Walmart, CVS, Walgreens, Dollar Tree and Kroger. Plackers dental floss wins with its unique material and design, which also sets it apart from other brands. and Detai
9 5973
Saky Shuke

In the field of emerging Chinese brands, Shuke has ranked first in the development and growth rate of the industry for 9 consecutive years, with sales of 4 billion yuan in 2017, and Shuke Baby for children has won the first market share in first- and second-tier cities. In order to expand brand awareness, Shuke has
10 5471
Johnson & Johnson 强生

In the 80s of the 19th century, after the commercialization of dental floss, Johnson & Johnson obtained the first patent for dental floss, which was made of the same material as the medical suture silk at the time. In 1972, Johnson & Johnson launched the oral care brand REACH Ruizhi, selling toothpaste, toothbrushes, mouthwash and dental floss products

2025 dental floss brand rankings

OralB Germany

LION The Lion King Japan

DenTek United States

Johnson & Johnson 强生 United States

GUM 全仕康 Japan

Plackers United States

3M United States

Saky Shuke Guangdong

Woman's Caring 奈森克林 Taiwan

Watsons Hong Kong

List of related product brands

Top list of popular dental floss brands

GUM 全仕康

DenTek

OralB

LION The Lion King

Watsons

Woman's Caring 奈森克林

3M

Plackers

Saky Shuke

Johnson & Johnson 强生

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