As one of the most complete professional oral care brands in China, Shuke, founded in 2006, is very young among many old brands such as China and Black, and its product style tends to be lively and free, which is loved by young consumers.
 
Shuke toothpaste is packaged with a simple white background, highlighting the concept of overall cleanliness. Tube-shaped toothpaste has launched various styles with functions such as whitening, gum protection, and anti-allergies, and the price is about 40-50 yuan, which is more expensive than many Chinese brands. The whitening model adopts the principle of silica physical friction and sodium phytate chemical stain removal, which has a certain removal effect on exogenous pigments, and other functions also use conventional active ingredients to perform decently. The disadvantage is that, except for a few styles such as vitality and fresh toothpaste, many products such as white tooth white, enzyme whitening toothpaste, and probiotic fresh toothpaste are all fluoride-free, which has insufficient protection against tooth decay and is not recommended for long-term use.
 
Shuke toothpaste, which keeps up with the market, has also launched a pump-type squeeze toothpaste, which can be squeezed with one hand, which is more convenient to use than traditional lying toothpaste. The pump-type squeezed toothpaste is liquid, and when combined with an electric toothbrush, it can produce a richer and more delicate foam in the mouth. At present, there are four types of pump-type squeezed toothpaste: Zhenbai Restoration, Ice Extreme Cooling, Gum Care and Sensitive Repair, and the price is about 77 yuan. In addition, Shuke also has a fruit-flavored compression gel toothpaste, priced at 48 yuan, which uses xylitol to prevent moths, but it is still not as effective as fluoride toothpaste.