GlaxoSmithKline, the world's third-largest pharmaceutical, biological, and healthcare company, is one of the world's leading brands of professional anti-allergy toothpaste. Since entering the Chinese market in 2008, Comfort has been secretly competing with the domestic anti-allergy toothpaste brand Lengshuling, and now the two together occupy the main market of China's professional anti-allergy toothpaste market.
 
According to different major markets, we will adjust the range of toothpastes that are most suitable for the local area. Due to the lack of awareness of oral care among Chinese users, tooth sensitivity is more common, so the Chinese market has a higher anti-allergy strength of Comfort toothpaste. At present, the Comfort toothpaste sold in China's official channels is entrusted to Suzhou Crowley Cosmetics Co., Ltd., which still follows the principle of GlaxoSmithKline Group's control of product quality, and consumers do not need to be too entangled in the place of origin.
 
The whole line of toothpaste has the most basic anti-allergy function, and starts from the three aspects of quick-acting control, long-term care and repair protection, and has launched different product lines corresponding to these three levels, and the functional classification is very clear. Moreover, the explanation and disclosure of the active ingredients are very clear, and it does not promote the product through exaggerated publicity, and it is one of the few professional anti-allergy toothpastes in the Chinese market that is advertised and actually matched.
 
The first level of representative product is Jinsu care toothpaste, which uses strontium acetate as a fast-acting anti-allergy ingredient, and uses strontium ions to temporarily replace the calcium lost in the dentin, and isolates the contact between the outside world and the dental nerve by producing blockage and precipitation in the dentin tubule, so as to play an anti-sensitivity role. This kind of anti-allergy method is simple and fast, but strontium ions dissolve quickly in the acidic oral environment, and cannot achieve long-term anti-allergic effect, which is most suitable as a "fire extinguisher" for simple "first aid" for teeth that are suddenly sensitive when exposed to cold and sour food.
 
The second level of the product is the long-term care type, which is a number of derivative versions of potassium nitrate as an anti-allergy ingredient, and different models are equipped with different functions such as whitening, gum protection, anti-moth, and breath freshening, which are suitable for daily use. The potassium ions in potassium nitrate can penetrate deep into the tubules to reach the dental nerve, so as to reduce the sensitivity of the dental nerve, similar to the "anesthetic" of the dental nerve, so as to achieve effective anti-sensitization for a long time.
 
Aside from the main function of anti-allergy, most of the other ancillary functions of the second level are catering to the market, the whitening model uses white titanium dioxide adhesion ingredients to achieve visual temporary whitening, the gum protection model adds sodium hydroxide to temporarily maintain the alkaline environment of the oral cavity, and the comfort toothpaste contains fluoride, which can prevent cavities, and its anti-cavity model is dispensable.
 
The third level of the product is a professional restorative model with NovaMin technology, which can be used as an advanced model for people who have been suffering from tooth sensitivity for a long time. The core substance of NovaMin technology used in toothpaste is sodium calcium phosphosilicate, which reacts with water to quickly produce the active substance of the tooth, forming a protective layer at the exposed dentin, which plays a so-called "restoration" role (not the restoration and regeneration of tooth enamel). Unlike the above two toothpastes, the Professional Repair Series containing sodium calcium phosphosilicate is suitable for dry brushing to achieve a fuller anti-allergy effect.
 
Compared with the Chinese brand Lengsouring, the price of Comfort toothpaste is slightly higher, with a price of 30-40 yuan. In terms of actual use, Comfort toothpaste has a simplified use experience, with a white and viscous paste, which requires patient brushing, but it also helps to save the amount; The slightly salty taste and the cool taste of mint have the characteristics of European and American toothpastes that are consistently low foaming. Due to its good cleaning power, Comfort toothpaste will have a refreshing and smooth feeling after use, which is quite popular with young people.