At-home hair coloring products: Meiyuan Flower and Fruit Hair Dye Cream, Meiyuan Cream tone, Meiyuan Hair Hair Cream, Meiyuan Rapid Hair Color Cream, Meiyuan Men's Rapid Hair Color Cream, Men's Bigen One Push, Cielo Hair Color EX Cream, Cielo Mousse Color, Beautylabo Whip Hair Color, Beautylabo Milky Hair Color, Beauteen Color Hair Dye
 
As a company specializing in the development and manufacture of hair dyes, Hoyu has been developing for more than 100 years, and has long been entrenched in the No. 1 position in the market share of hair dyes in Japan, and with hair dye alone, Hoyu ranked 10th among Japanese cosmetics companies in terms of sales in 2016. Hoyu hair dyes are specifically developed for Asian hair and are branded under the brands Bigen, Cielo, Beauteen and Beautylabo, with Bigen and Cielo used to cover gray hair, and Beauteen and Beautylabo mostly used for black hair coloring. In addition to the low price of Bigen, the price of Cielo, Beauteen and Beautylabo is about 60-80 yuan, which is the average price of household hair dye. Currently, Hoyu's products are mainly sold in East and Southeast Asia.
 
The affordable Bigen is the most well-known and best-selling brand of Hoyu in China, and it is gentle in nature, suitable for people with sensitive skin, and can be used multiple times for easy touch-up. Except for Meiyuan Silk Hair Dye Cream, which has red and copper colors, the other products are all basic natural colors, no fashion at all, and the hair care function is relatively mediocre, which can be said to only retain the basic effect of whitening hair dye. The price of its original imported products is about 60 yuan, while the domestic production is only about 40 yuan, which is more cost-effective.
 
Among them, Meiyuan Flower and Fruit Hair Dye Cream Tone has the best comprehensive performance, both are accurate and natural in coloring, Flower and Fruit Hair Dye Cream emphasizes hair care and color retention, and Cremu Hair Dye Cream can completely dye the hairline that is not easy to color, and the included brush is convenient for repairing the hairline and hair roots. The Essence Rapid Hair Color Cream (for women), the Essence Men Rapid Hair Color Cream and the Essence Hair Cream can all be applied in 5-10 minutes.
 
Hoyu's other whitening brand, Cielo, is a Japanese national brand, ranking first in the total sales of Japanese gray hair dyes in the past 20 years. It's still dominated by natural colors, but it's a little more stylish than Bigen, and the packaging and formula are more sophisticated. Its high-selling products mainly include Cielo Hair Color EX Cream with cream texture and Cielo Mousse Color with foam texture, both of which are press-type and do not need to be blended by themselves, and they are both natural brown colors, Cielo Mousse Color is generally lighter than Hair Color EX Cream, with a stronger sense of fashion, but the color retention is slightly inferior.
 
For black hair coloring, the Beautylabo brand is suitable for young mature women who are looking for a sense of fashion and rich hair color, while Beauteen is very trendy and more suitable for young people who are looking for cute and gorgeous hair color.
 
Beautylabo's most famous Beautylabo Whip Hair Color is mostly known as ice cream shaker hair dye foam in China. It is mainly brown with different brightness, and the color matching temperament is gentle, but the accuracy of the color card is slightly insufficient, the smell is pungent, and the performance is mediocre in all aspects. Emulsion type Milky Hair Color hair dye emphasizes the effect of hair care and has better color retention, although it is mainly fashionable brown, Milky Hair Color is more natural and generous, which is more suitable for office ladies.
 
Hoyu's brands are of a variety of styles, but Beauteen is one of the most visually standout, with bright, bold and unique product selections, which won second place in the hair dye category at the 2015 cosme awards.
 
Unlike the warm and natural tones of most household hair dyes, Beauteen's color palette is more cool, covering gray, purple, pink, gray-blue, gray-green, gray-brown and other colors, which can create a different style. Beauteen color hair dye has a good color development and color retention effect, high color accuracy, but lacks a little three-dimensionality. Because of its brilliant color, the dye develops better on light-colored hair, so it's best to bleach hair before use. If you need to do creative designs such as highlights or end gradients, you can use some of Beauteen's color hair dye on top of the color hair dye, which is a semi-permanent hair dye that is less damaging to the hair, but the color only lasts for about a week.
 
In addition, Beauteen also has a hair color dye designed to restore the natural color of colored hair. The color holding time after this reduction color is about 1 month, and under normal circumstances, it takes 3 months after using the reduction hair color before you can use the light-colored hair color cream.