At-home hair colorants: Schwarzkopf Essence Hair Color, Flora Essence Hair Color, Physli Bubble Hair Dye, Schwarzkopf Colour Cream
 
Founded in 1898 as the world's first shampoo, Schwarzkopf now has a complete product line, from care and repair to perm and dye. Schwarzkopf has created a number of firsts in the field of hairdressing, in addition to the first shampoo, but also launched the first leave-in shampoo, household hair dye, hair styling agent and other products. In the field of hair dyeing, Schwarzkopf brand has a deep accumulation, mature technical level, stable and reliable quality, and its market share and reputation are very high at home and abroad.
 
At present, the price of Schwarzkopf's whole line of household hair dyes is between 60-90 yuan, which is affordable and easy to use. In recent years, the main plant-based purified hair dye is still a chemical hair dye in essence, but the addition of plant extracts improves the color protection or hair care effect of the dye. The main dyes of this kind are Yiran Hair Dye Cream and Yiran Flower Essence Hair Dye Cream, both of which do not contain ammonia, and the light botanical aroma replaces the pungent odor, with delicate texture, easy operation, uniform coloring and good hair care, and the effect is relatively similar.
 
Except for a few fashionable colors such as red brown and purple brown, most of them are natural dark colors based on brown, which is more suitable for mature women who need to cover white. Since blonde and purple are mainly designed for people with light hair in Europe and the United States, the color number in the Chinese market is basically brown, and the color is delicate and smart, which is more fashionable.
 
Ladies who pursue a sense of fashion in Europe and the United States can use Schwarzkopf Fantasy Color Hair Color, which is selected from international popular colors, the color is pure and accurate, and the fixing ingredients make the dye more durable. Infused with innovative shimmering essential oils, the formula works with a hair dye cream to add shine and sculpt colour to the colour. The Phantom series cannot cover gray hair, because the fashion color dye has a large decolorization force, and there is a slight irritating smell when used, but in general, it is not very irritating to the skin.
 
In addition, Schwarzkopf's sub-brand, Freshlight, is very popular among young women. Faith has a unique trendy temperament and cute girly style, focusing on Japanese light-colored hair dyeing, which became popular in Japan and South Korea as soon as it was launched. Its bubble hair dye is easy to operate, easy to cover difficult parts, makes the color uniform and fast, suitable for novices, the color number is mainly different shades of brown, soft and individual. The Bright Light range is richer and brighter, with shades such as deep purple, burgundy, gold, copper, etc., designed for Asian dark hair and is easier to color.
 
Schwarzkopf's daily chemical line is more outstanding, and the professional line is not far behind, and it is known as the four kings of professional hair dyeing along with Goldway, L'Oreal and Wella. As Schwarzkopf's professional flagship, the Itzsie collection has been continuously innovating for more than 50 years and has now been available in nearly 100 shades. In 2014, Yicai improved the formula, the compound particles can penetrate deep into the inner layer of the hair, the high-definition color lock conceals the whitening significantly, and the added plant-based protein makes the hair dye and damaged hair also have a better phase. In 2017, the newly launched Yicai Hengzhen introduced 7 rich browns, which can effectively cover white without mixing colors. A preference for highlights is Schwarzkopf's consistent style, and some of the colors can be highlighted in a single step, which is suitable for those who like colorful effects.