List of product brands > Personal care > Hair care > hair dye > L'Oréal Paris Updated: 2025-02-20

L’Oréal Paris 巴黎欧莱雅

Overall scoring
87
Word-of-mouth ratings
8.8
Popularity index
18118

How about L'Oréal Paris hair dye brand

Professional thread hair dye products: Innoya INOA dye cream, Meisiya series dye cream
 
Household hair dye products: Zhuo Yun Cream Rejuvenating and Conditioning Hair Dye Cream, Zhuo Yun Cream Fashion Hair Dye Cream, Zhuo Yun Cream Special Moisturizing Double Cream Hair Dye Cream
 
L'Oréal Paris is one of the most recognizable and longest-standing consumer cosmetics brands in the L'Oréal Group. The world's first commercial chemical hair dye was invented and produced by L'Oréal, and it was also the first product of L'Oréal. Today, L'Oréal accounts for about one-third of the $11 billion global hair dye market, making it an undisputed leader. In China's professional hairdressing market, L'Oréal has also dominated the market for a long time.
 
L'Oréal Paris, which has a huge capital, attaches great importance to product research and development, and its core technology has a profound impact on industrial transformation. For example, the professional line product Innoya INOA dyeing paste has become a new coordinate in the professional hair dyeing industry as soon as it is listed. The two scientific and technological patents behind the product have broken through the formulation process of traditional dyes, so that Innoya can truly achieve ammonia-free and odor-free at the same time, not only does not sacrifice any dyeing effect, but strengthens the dyeing ability. Its lightening ability reaches 3 degrees, which can make the hair color more vivid and brighter. L'Oréal's patented hair care molecule strengthens and protects the hair when dyed, with minimal damage to the hair after dyeing. In addition, the dye is safe and mild, and contains ingredients that can isolate and protect the skin, making it more suitable for sensitive people.
 
As a professional dye, Innoya selects accurate and comprehensive colors, covering 54 cold and warm colors in 9 major color systems, with uniform dyeing, rich and shiny color, bright and bright light colors, and dark colors with ideal whitening effect, which can give professional salons a good hair coloring experience. L'Oréal Paris's hair colouring products, both professional and daily, have won a good reputation, and the R&D and product design not only focus on performance, but also pursue the best user feeling for customers.
 
Among the household hair dyes, L'Oréal Zhuoyun Cream has won the top three in the hair dyeing department of the Japan COSME Awards for two consecutive years, with high color accuracy, delicate and natural color, strong color fixation, and flexible and shiny hair after dyeing; The accessories are also thoughtful, and it is one of the few hair dyes that comes with a pre-dye essence. The hair dye cream contains fragrances, no pungent smell, and the operation is smooth and simple, so the experience is very good. It has received excellent evaluations in the German commodity testing magazine Test, and compared with Schwarzkopf and other well-known brand products in the European market, its color effect, color retention, and usability have ranked first, and the sense of use is particularly prominent.
 
There are three products under the Zhuo Yun Cream series, and the prices are between 60-90 yuan. The creamy double cream is mainly a natural color, which can cover gray hair, and is convenient for repeated use and topical touch-up. The texture of the cream is divided into a natural color maintenance series and a color fashion series, and in both series, the dark dye below 5 degrees has a better whitening effect.
 
For those who need to cover gray hair, there's also L'Oréal's Wonder Tint Spray, which is especially suitable for temporary touch-ups of freshly grown hair. Available in black, dark brown and light brown, it can be naturally connected with the dyed hair color and can be removed with a single wash, and there is no ammonia or peroxide in the ingredients, and there is no damage to the hair texture.