List of product brands > Personal care > Hair care > hair dye > Wella hair dye Updated: 2025-02-20

Wella

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Wella Wella hair dye brand introduction

Professional thread hair coloring product: Koleston Perfect Hair Color Cream
 
Wella is the second largest professional hair coloring company in Europe, second only to L'Oréal in the European professional hair coloring market. The brand mainly serves professional salons and designers, and as the designated products for the backstage of the four major international fashion weeks, it has a high level of professionalism and creativity in hair dyeing and fashion trends. At the same time, Wella is also the first Western hairdressing company to enter China, bringing international perm and dyeing standards to China, and has accumulated a very good reputation in China over the years.
 
Koleston Perfect Hair Colour Cream is a well-known product of Wella and is highly regarded in the professional hair coloring market in China and the West. There are hundreds of shades in 6 shades, among which the dark color is ideal for whitening. The dye uses TRILUXIV technology to fill the pores of the hair and improve the color-locking effect, after mixing Welloxon hydrogen peroxide with a high-density color activator, so that the color of the dyed hair is even and shiny. In addition, the dye contains up to 25% of conditioners and lipids, and the hair care properties are more significant.
 
DESIGNED FOR ASIANS, ILLUMINA IS A COOL, WARM, NEUTRAL SHADE OF BROWN, WITH A ROSE GOLD BASE THAT HIGHLY FLATTERS ORIENTAL SKIN TONES, AND THE CREAM NOT ONLY EFFECTIVELY COVERS GRAY HAIR, BUT ALSO HAS A GREAT SHINE.
 
Wella focuses on customer experience when developing products, which is more evident in the additional products for hair coloring. For those who dye their hair, Wella's Pre-Dye Base Cream protects the scalp and reduces irritation, while Color.id has been specially developed for hair stylists to increase their productivity. Generally, when doing highlight, the hair of different colors needs to be isolated with tin foil, Color.id the use of invisible color separation technology can avoid dye smudging, and after the Color.id is dripped into the paste, even if it is not isolated, the different colors will not be mixed together, and the hair dyeing time is also shortened.