The positioning of Wunuo is actually similar to that of Jieshipai, which is a male personal care brand under Shiseido, and its positioning is mid-to-high-end. Wunuo's product strength is not inferior, but in China due to the confusion of business philosophy and brand positioning, it failed to make a name for itself and gradually withdrew from the Chinese market. In Japan, Uno was so popular that it was once so popular that it was out of stock.
 
Different from the skin, the moisture in human hair only accounts for 5%~10%, if the external environment is humid, too much moisture will make the hair cuticle open, become rough and uneven, and it is easy to increase the weight of the hair to make it flat and shapeless. Uno hair wax is enriched with moisturizing factors such as vitamin E and collagen to nourish the hair, and maltitol, silica and other ingredients are used to absorb moisture and reduce stickiness.
 
Uno's hair wax, like the Jess Pie, indicates the length of hair that is suitable for use. For different hair lengths, medium and long hair can use a thicker texture to make it softer, while short hair needs light muddy wax to look voluminous. EX Hard is a collaboration between Uno and the well-known anime "Dragon Ball Z" in 2018, featuring "Saiyan-like hair". EX Hard has a moisturizing and lightweight texture, which is suitable for short and ultra-short hair.
 
The other four hair waxes also have their own merits, and the packaging is red, black, blue and green. The red and black versions increase the amount of silica and further reduce the shine for a matte shine. The difference is that the red version contains more oil wax and has better styling power. The blue version has a higher gloss by adding a film former, and it can also show a strong shine in natural light. The green model is moisturizing but not oily, and is suitable for medium and long hair and curly hair.
 
Shiseido has always given the impression of strong R&D capabilities, and Uno is constantly experimenting with new products as a brand. In 2017, the Design Hard line of wax adhesives was launched, combining the ease of handling of hair wax with the long-lasting hold of the gel. Compared to regular hair wax, it has more malleability and staying power, but it is slightly sticky. The ethanol content of hair wax glue is also much higher than that of hair wax of the same brand, and the drying speed is slower than that of gel, which is more suitable for novices. It is worth mentioning that the container of hair wax glue is opened by pushing, but the design is not proper enough, and the lid is difficult to push.
 
Since Uno has basically withdrawn from the Chinese market, the purchase of hair wax needs to rely on purchasing agents. The price of 80g hair wax is 64 yuan, and the price of the Design Hard series is about 800 yen, which is slightly higher than the same Japanese male image brand JESPIE.