List of product brands > Personal care > Hair care > Hair wax and mud > Gatsby dispenses wax clay Updated: 2025-02-20

Gatsby

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How about Gatsby Hair Wax Hair Clay brand introduction

In the mid-to-late nineties of the last century, domestic mousse was gradually replaced by styling gel because of poor styling effect and easy to produce white shavings. In Japan, this role is played by modified hair waxes. In 1994, hair wax began to be used in beauty salons in Japan, and magazines began to introduce it, and hair wax gradually became popular, once accounting for 10% of the market share of Japanese women's hair products. Today, you can still see a lot of hair wax at the Cosme Awards.
 
When it comes to hair wax and clay, Japanese brands have more say. Founded in Japan in July 1978 by Mandan Co., Ltd., JSPIE is one of the few personal care brands specifically designed for men, and it is also more professional in products that are mostly used by men, such as hair wax and hair clay. Each of its styling products is meticulously labeled with the right length, with the higher the index, the higher the shine and hold. In terms of labeling, JSPIE is the most detailed and comprehensive brand on the market.
 
There are three series of JSPI's hair waxes, all of which are watery and oily, with a soft texture, easy to style and easy to clean. Because the paste is thin and soft, it is easy to cause the paste to appear uneven due to transportation shaking, and even appear as if a piece has been dug up. The Basic series can meet the basic needs, and the products with different gloss are relatively complete; The Power Wax range does not contain mineral oil, which is more refreshing, but has poor staying power; Moving Rubber has the strongest overall shaping power.
 
In Japan, the Moving Rubber series is more popular. The excitation system of pink packaging is the representative product of this series, and the stereotype index has reached 7 levels, which is the highest level of JSPIE. The candelilla wax in the product provides a certain resistance to moisture, making it more durable. The highlight of the Moving Rubber is also that the packaging is different from the plastic hard shell of many hair waxes, and the use of silicone makes it feel better.
 
The two types of hair clay are oil-based and basically do not contain water, so the texture is hard, which is difficult to clean, and it is easy to shape and has a good fluffy effect. Generally, bentonite clay is used to reduce friction and reduce shine, while talcum powder is used for JSPIE's hair mud. Both are commonly used fluffing agents, but talcum powder has a better gloss. Unfiltered natural talc may contain asbestos, which can be dangerous to health if inhaled into the lungs, but talc itself is harmless, and the talc content in Jieshi Pai mud is not high and the quality is reliable.
 
In the 90s of the last century, Mandan invested in setting up factories in China, and the goods sold by Jiespie in China were also produced by the factories invested by Mandan. The price of Jieshipai ranges from 35 to 50 yuan, except for the two types of mud with a smaller capacity, the other net content is 80g, which is quite cost-effective.