Schwarzkopf's German name means black head. The company, which came out of a small cosmeceutical perfume shop in Berlin, currently has 7,600 hair patents and the classic "black head" logo in more than 150 countries around the world, making it one of the world's top three hair product manufacturers. In the field of shampooing, Schwarzkopf invented the first bottle of liquid shampoo, creating the prototype of modern shampoo; In the field of styling, Schwarzkopf invented the cold perm technique and introduced the first hair styling agent.
 
Although it only entered China in 2004, Schwarzkopf's penetration rate is quite fast, and by 2017, it has been the champion of Tmall hairdressing brands for 6 consecutive years on Double 11, especially this year in the perm and hair coloring category, and the first place in the hair styling category. It has won the hearts of women in the field of washing and care, and it is also favored by men in the field of styling.
 
Hair wax was actually born very early, first appeared in the Gaul tribe during Julius Caesar's time, and the popularity of hair wax in modern times is due to the admiration of English gentlemen in the 19th century. Traditional hair wax is a simple mixture of mineral oil and paraffin wax, which tends to cause a greasy feeling. Schwarzkopf's hair waxes are oil-in-water and easy to clean without looking greasy. Most of the waxes are thick and flat, so they are not easy to get holes or get on the cap due to shaking.
 
Schwarzkopf only has hair wax and no hair mud, and the most special feature of the product is the extensive use of isopropyl myristate. In addition to increasing the viscosity and flexibility of hair wax, isopropyl myristate, as a small molecule ingredient, has excellent permeability, which can effectively soften hair keratin and make it easier to style coarse and hard hair. Asians tend to have a rough hairstyle, and Schwarzkopf's wax is particularly suitable.
 
The OSIS series is produced in Slovakia, the price is more than 100 yuan, and the specifications are relatively large, which is not high compared to other high-end brands. The OSIS series is mainly aimed at hair salons, which has better control of copolymers and is not easy to whiten. The other Got2 series is represented by Jiangsu Boke Company, and 100ml of hair wax can be obtained at 59 yuan, which is more cost-effective. Bock is a chemical company with more than 20 years of experience, and has worked with multinational companies and brands such as Unilever, L'Oréal, Nivea, etc., so you can rest assured in terms of quality.
 
More than just styling products, Schwarzkopf has a lot to offer in the field of hair coloring. Back in 2007, there was almost no brand attention in the domestic hair color market, and Schwarzkopf continued to promote the development of this market and became the absolute leader in this field. Schwarzkopf's Changing Hair Wax is an attempt to combine styling and hair coloring, but it's not perfect at the moment. The texture of the product is relatively moist, and it takes a long time to dry, so it is easy to get on your hands, and if you have long hair, it will also get on your clothes. In addition, this wax is prone to clumping and cannot be reshaped. Overall, it is a product suitable for short-term use, recommended for parties or stages, the price is higher, 50g is priced at 69 yuan.