New Hope Dairy is a large-scale integrated dairy supplier in China, with a total of 12 dairy companies in Southwest, East China and North China through the acquisition of small and medium-sized dairy enterprises in Kunming Xuelan, Anhui Baidi and Hebei Tianxiang. Since New Hope Xuelan became the first "China High-quality Milk" acceptance enterprise in China, 8 companies under New Hope Dairy have passed the audit of high-quality milk projects, insisted on using their own controllable milk sources, and focused on the "fresh strategy" to stabilize the low-temperature dairy market in various regions. In September 2018, it was successfully listed on the A-share market.
 
New Hope controls a number of local dairy enterprises, and has product promotion advantages in the regions where dairy enterprises are located, which is conducive to the joint sales of low-temperature dairy products. New Hope has launched a series of low-temperature yogurt such as "original heart", "city memory" and "live run", with product packaging characteristics and distinctive styles, such as urban memory around "feelings" to do a lot of foreshadowing, yogurt printing "street sugar gourd" packaging in Beijing, Chengdu is "Hanmeng Giant Panda", Nanjing is printed with "Qinhuai feelings".
 
New Hope has achieved good sales through its unique regional IP, but the nutritional value of its low-temperature yogurt is not too high. The Chuxin series focuses on "no additives", does not add thickeners and flavors, but still contains a lot of added sugar, its carbohydrate content is 14.3g/100g, protein and other components are naturally reduced, only 2.8g/100g, 240g specifications are priced at 7.5 yuan. The Chuxin series is acceptable compared with conventional flavored fermented milk, but it is not on the same level as sugar-free healthy yogurts such as Guangming Rushi.
 
Asahi Luyuan Farm in Laiyang, Shandong Province, was once a well-known green farm, which was acquired by New Hope in early 2017 and managed by New Hope Qingdao Qinpai. Asahi Luyuan Vipin is the best yogurt of New Hope Milk Source, but the nutritional components are not outstanding, 100g component protein content is 3.2g, fat 4.3g, carbohydrate 10.5g, the characteristic is that the natural flavor of yogurt is stronger, not too sweet, 230g specification 9.8 yuan.
 
New Hope Lively and Original Buttermilk Concentrated Yogurt is positioned as a snack yogurt, with high added sugar content and a sweet and fruity taste. There are a variety of fruit flavors to choose from, as well as low-fat models.
 
Although New Hope has distributed goods in many cities, its control dairy enterprises are small and scattered, which is difficult to find in general supermarkets, and is more suitable for online shopping and purchase.