Mengniu and Yili have formed a situation of China's dairy brand giants, Mengniu's founder Niu Gensheng was a senior executive of Yili, established Mengniu in 1999, and after 8 years, its revenue surpassed Yili, becoming a large-scale dairy enterprise with the same weight as Yili. At present, the top three shareholders of Mengniu, COFCO, Danone (Danone) of France, and Arla Foods of Denmark, like Yili, actively layout and control the upstream milk source link, and now have a controlling stake in China's largest raw milk supplier Modern Dairy and the largest organic milk supplier China Shengmu. In 2017, Mengniu ranked 10th in the global dairy industry.
 
In 2013, Danone, which originally cooperated with Guangming, took a stake in Mengniu and established a joint venture company, with Mengniu holding 80% of the shares, and the yogurt business of the two parties was merged, and Danone's Biyo brand products were also produced by the joint venture. Danone's sales in the Chinese market have been decreasing year by year, and the joint venture plant now mainly produces Mengniu's yogurt brand products. With the help of Danone's yogurt production technology and mature brand operation experience, Mengniu's market share has increased significantly, and in 2015, Mengniu became the brand with the highest market share in China's yogurt market with a comprehensive market share of 19.43%.
 
Mengniu low-temperature yogurt is most famous for its Guanyi milk series, Trensu flavored yogurt, Inner Mongolia old yogurt, and other European-style charcoal roast and flower and fruit yogurt.
 
Telunsu is a high-end brand of Mengniu, which not only sells high-end pure milk, but also launched a high-end yogurt category, Terensu flavored yogurt, in 2017, with a price of 9.9 yuan in a single cup of 115g specifications. Trensu flavored yogurt uses high-quality milk source and advanced dairy production technology from Danone and Denmark, with a protein content of 3.6g, fat of 7.5g and calcium of 100mg per 100ml, which has excellent nutrition and flavor. Trensu flavored yogurt does not use thickeners, high protein and high fat make the yogurt texture viscous and dense, and the taste is also very plump and delicate, the defect is that the fat content is high, it is not recommended for people who are losing weight to drink too much. In addition to the regular original flavor, Trensu flavored yogurt is also available in durian flavor, which has a very strong aroma and is suitable for durian lovers.
 
Guanyi Milk is a Mengniu star yogurt series, which was designated as the official drinking yogurt of the FIFA World Cup in 2018, focusing on snacks and leisure, and the price is higher than that of basic products, with a 100g 3-row pack of about 17.7 yuan. Guanyi milk series has many flavors, with novelty, such as pomegranate rose, rose cherry, oat walnut, etc., are rare combinations in the current market, it is worth trying, each serving of Guanyi milk jam added is about 7%, the fruity flavor is slightly lower than Yili large fruit, but more prominent yogurt flavor.
 
Another main attraction of Guanyi Milk is probiotics, in addition to the Danish super vigorous probiotic Bifidobacterium lactis BB-12 indicated on the package, there are also a variety of other probiotics. Unfortunately, there is no mainstream scientific conclusion that drinking probiotic yogurt is beneficial to human intestinal health, and Chinese regulations do not require the specific types and quantities of probiotics in yogurt, and the effect of yogurt probiotics is usually over-publicized by merchants. Excluding probiotic factors, Guanyi Lactated Yogurt 100g usually contains 2.9g of protein, 3.1g of fat, and 12.9g of carbohydrates.
 
Mengniu original flavor, red date flavored sour milk is the basic yogurt, like most flavored yogurt, characterized by affordable price, using milk sugar flavoring agent flavor formula, added sugar, low protein content, sweet taste, most people will not reject. Mengniu red jujube yogurt is priced at 7.6 yuan 450g, which is very cost-effective, using sucralose instead of part of the syrup, and the carbohydrate content is 10.7g/100g, which is similar to the sweetness of other high-sugar styles, but reduces sugar intake and is more conducive to health.